The U.S. Senate Committee on Commerce, Science, and Transportation has unanimously voted to subpoena the CEOs of Facebook, Google and Twitter to face questions over their content policies. A particular area of focus will be the internet platforms’ protections afforded by Section 230 of the Communications Decency Act, a statute that means such platforms do…Read More
Wondering where your brand should go next in the vast sea of social media platforms? Have a look at where Gen Z is hanging out. Making up 35% of the global population, with more than $143 billion in spending power, these mobile-first consumers are venturing into new “third places,” including in-game concerts on Fortnite or…Read More
Red Bull today confirmed to Adweek that it has named Ken Turner to executive vice president and chief marketing officer for its North American operations. The move makes Turner the highest-ranking Black executive at the company. According to reports by Business Insider, which first published the news, the energy drink brand has laid off around…Read More
One of the less publicized aspects of stadiums prohibiting live audiences is the sticky situation it creates for sponsors and professional teams. Sponsoring brands with signage inside ballparks are paying for eyeballs, after all, and the teams are dependent on getting those payments. In this respect, the Boston Red Sox, who play in the 108-year-old…Read More
Dr. Praeger’s, a pioneer in veggie-centric burgers, launches its first major national ad campaign this week with an animated face-off between fresh produce and junk food. (Guess who wins?) The brand, which debuted in grocery freezer cases in 1996, long before plant-based food was mainstream, introduced many American consumers to “burger” patties made from a…Read More
Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager. Digital ad verification provider IAS said it has heard from its clients that tag wrapping in Google Campaign Manager was a significant pain point, with much time devoted to manually wrapping tags and sharing spreadsheets with colleagues…Read More
Bachelor Nation, rejoice: The 16th season of The Bachelorette, featuring Clare Crawley as the woman wielding the roses, is premiering at a drive-in event in Los Angeles for the first time–hours before its televised debut later that evening. The experience, open to 200 guests and hosted by ABC, PopSugar and YouTube TV, will take place…Read More
Snapchat shared a milestone Thursday, saying that it has helped over 1 million of its users register to vote for the 2020 presidential election, doubling the total from its similar efforts for the 2018 midterm elections in the U.S. Based on data from TurboVote, Snap Inc.’s partner for its nonpartisan, in-application voter registration tools, Snap…Read More
Don’t finish off that tequila just yet. With socially distanced backyard barbecues no longer an option for much of the country as we head into fall and winter, the looming threat of stricter shutdown measures could have an effect on alcohol sales in 2020’s last quarter. According to a report by BevAlc Insights, the consumer…Read More
With the Covid-19 pandemic forcing creatives to work remotely for the past six months, WeTransfer and Samsung have launched a campaign to demonstrate how freelancers continue to stay inspired and work with restrictions. WePresent, the file-sharing service’s editorial platform, partnered with the tech company to debut Reflections, a program commissioning three U.S. freelancer photographers to…Read More
