As a brand, knowing when to enter the cultural conversation is an art. And, as we reported, when Ocean Spray went viral on TikTok thanks to a man, his skateboard and Fleetwood Mac’s Dreams, the cranberry juice brand “had the foresight to let the meme play out organically and refrained from jumping in on the…Read More
A new study of opinions on using AI in decision-making shows views on the risks and benefits vary greatly between regions and nations. Researchers from the Oxford Commission on AI and Good Governance revealed the findings after analyzing survey data from a sample of 154,195 respondents in 142 countries collected for the 2019 World Risk Poll. One question asked respondents whether “machines or robots that can think and make decisions, often known as artificial intelligence” will mostly help or harm people in their country in the next 20 years. Worries that it will be mostly harmful were highest in Latin America and the Caribbean (49% of…
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Over the last two decades, email marketing and its optimization have been written, talked and argued about–from the tactics of acquiring an email address to subscriber re-engagement and purging. Personalization is one area of optimization that’s continuously addressed on blogs or at conferences. Each year, marketers gather more data, and have more tools and opportunities…Read More
Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former Breaking Bad co-star Aaron Paul. Thousands of fans responded immediately, hoping the image was a hint about a follow-up to the award-winning, dearly departed meth…Read More
Amazon Studios is giving horror fans a chance to explore a new slate of Blumhouse films through four live, virtual experiences. Amazon’s film and TV production and distributor arm will launch Welcome to the Blumhouse Live, a consumer-facing event that celebrates the release of four new Blumhouse thrillers on Amazon Prime Video: Nocturne, Black Box,…Read More
Think about Casper. He’s friendly. You see him as a friend rather than a ghost. It’s similar to how Craig Dubitsky, founder of Hello Products, looks at his toothpaste product. It started with three people, a dog and an idea to make oral care that was beautiful, fun, friendly and even delicious. “Anything that goes…Read More
After years of criticism over its policies, Facebook rules now explicitly ban content that denies or distorts the truth about the Holocaust. The company’s decision–the latest in a slew of new policies aimed at cracking down misinformation from its feeds–comes amid a “rise in anti-Semitism globally,” and an “alarming level of ignorance about the Holocaust,…Read More
After overhauling NBCUniversal’s news and entertainment divisions, new CEO Jeff Shell has turned his attention to the business side, expanding Linda Yaccarino’s role at the company. Yaccarino has been promoted to chairman of global advertising and partnerships for NBCUuniversal. In addition to overseeing national advertising sales, ad sales marketing and global partnerships, Yaccarino will now…Read More
The sale and promotion of derivatives of bitcoin and other cryptocurrencies to amateur investors is being banned in the UK by the financial regulator, the Financial Conduct Authority (FCA). It is a further blow to the burgeoning cryptocurrency market, coming days after the US authorities indicted the owners of leading crypto derivatives exchange BitMex for operating without being US-registered and allegedly failing to follow anti-money-laundering rules. In view of recent findings from the University of Cambridge that most firms involved in crypto investments are still operating without a license, other operators are potentially vulnerable to indictments too. It all sounds…
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Hi-tech drug discovery firm Schrödinger, Inc. (SDGR) is up 100% since its IPO earlier this year, and one of Wall Street‘s “most intriguing and mysterious” billionaires just cashed in. David Shaw, the secretive 69-year-old investing legend, has now sold more than $127 million worth of SDGR stock in the past month alone. In that time, SDGR’s share price hovered between 217% and 233% above its February issue price of $17 — impressive, but well below SDGR’s $93 record high in September. These are noticeably Shaw’s first stock sales of any kind all year, according to finance portal Finviz. The moves were made…
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