4 Tactics for CMOs to Lead an Enterprise Into Its Agility Era
An important step in building agility is reducing marketing for marketing’s sake.Read More
D’Arcy Carden-Led Campaign Shows Why Acorn TV Is a Good Place
AMC Networks’ Murder Mystery May campaign for Acorn TV was launched to raise awareness of the streaming platform.Read More
Chattanooga Station Hit By Ransomware Attack
On May 1, Lynx posted data samples on the dark web that looked like confidential agreements with WDEF-TV employees.Read More
T-Mobile Advertising Connects Data and IPG Mediabrands Clients at NewFronts
T-Mobile Advertising Solutions connects data and IPG Mediabrands clients at NewFronts as recent acquisitions power a push into retail media network sales.Read More
TelevisaUnivision Is Confident Ahead of TV Upfront Despite Market Uncertainty
TelevisaUnivision ad sales leader Donna Speciale previews the company’s pitch to advertisers.Read More
Tim Lammers Moves From AM to PM at WTIC in Hartford
The former morning anchor can now be seen at 5 p.m. on weekdays.Read More
Nike Shakes up Leadership Team to Power Brand Turnaround
CMO Nicole Hubbard Graham will take on a more senior role in the restructure.Read More
Miami Nice
Possible has outgrown the Fountainebleau already—and its smaller ambitions.Read More
Tools and the long tail
Have you ever made a video that was seen by someone you didn’t know? Or written something that got shared outside of your inner circle?
The odds of either of these things happening a generation ago were close to zero. Now, it’s common. The skeptics said that people wanted to watch videos, not make them.
Nearly everyone with a phone is now a self-published media creator. The combination of production tools and free distribution has completely upended the media, which in turn has upended the culture.
65,000,000 people have uploaded a video to YouTube. In 1980, there were 8 movie studios actively producing mass market movies.
More than 10,000,000 people have uploaded a song to Spotify… you get the idea.
And now, it changes again. The number of people writing software tools and games is on the very same curve. We’re going to go from hundreds of software companies to millions, in just a few years.
Change the tools (and their distribution) and you change the future.
AI Upgrades Come to Search Ad Campaigns With Google’s New AI Max
AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.Read More