AI Has Reshaped Our World Before We Were Ready
Suzy CEO Matt Britton and Toby Daniels on how we can catch up to AI.Read More
Prestige Consumer Healthcare’s Randi Jachino on Building Brand Equity Across a Diverse Portfolio
Brand equity and short-term sales are not mutually exclusive.Read More
Cinema Advertising Reimagined: Insights From Amy Tunick, CMO of NCM
How trailers have evolved into a CTV+ platform with guaranteed audiences.Read More
Samsung Ads Offers Brands Insider Access to Audience Data, New Shoppable Ads
Samsung Ads looks to deliver outcomes-based solutions amid market uncertainty.Read More
New Avengers Assemble: Inside Marvel’s Unprecedented Thunderbolts* Title Rebrand
Disney planned a global marketing effort to make the title change official around the world.Read More
Inside Paramount’s Sports Ad Strategy as Ratings Score and Markets Shift
Head of sports ad sales Ryan Briganti reflects on one year in the role and where Paramount goes next.Read More
DOJ Wants Google to Sell Off AdX and DoubleClick for Publishers ASAP
The Justice Department wants to force the sale of AdX and DFP to address Google’s illegal monopoly in adtech.Read More
Barstool Sports’ Dave Portnoy Goes Off on WPVI Reporter During Interview About Antisemitic Sign
Portnoy claimed the station pulled a bait and switch and then had the audacity to use a quote during the interviewRead More
Assembly Finds its First Chief Media Officer in Jason Lim
The exec will help scale the agency’s experience and activation arm.Read More
The 4 Levels of the CMO–CFO Partnership
Think of this as a roadmap, allowing you to strategically chart a course toward a more impactful alliance.Read More