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In some corners of the world, like Pantone’s, the color of menstrual blood is being celebrated. In others, it’s deemed controversial. Modibodi, which sells period and leak-proof underwear, said an ad it recently began running on Facebook has violated the platform’s advertising policies. According to the brand, Facebook indicated that three scenes that use the…Read More

Nintendo today revealed the latest character to join the already bloated roster of Super Smash Bros Ultimate. And it’s… Minecraft Steve? The heck? Steve and Alex from @Minecraft are joining the #SmashBrosUltimate roster! Get ready to mine and craft your victories on the battlefield! pic.twitter.com/CtBNfENjEE — Nintendo of America (@NintendoAmerica) October 1, 2020 Yes, apparently Steve from Minecraft will be part of the latest Smash Bros DLC, called Fighter Pass Vol. 2, following the addition of Min-Min from ARMS. Their inclusion comes with a new Minecraft stage, along with echo fighters like Alex, Zombie and Enderman. The reactions I saw on Twitter were utter bemusement at…

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Nike’s esports strategy focuses on three things. A region: China. A game: League of Legends. And a mission: player health. The athletic apparel brand’s first esports ad, created by Wieden+Kennedy Shanghai, packages this strategy into a 90-second energy-fueled bootcamp dubbed Camp Next Level. In the ad, professional players for the League of Legends Pro League…Read More

TikTok added a new formats option to its iconic Duets feature. People on TikTok can now choose from four layouts when creating their Duets: a left-and-right layout, react layout, top-and-bottom layout or three-screen layout. For left-and-right and top-to-bottom layouts, users can toggle their video to populate their preferred spot on the screen. Videos can be…Read More

The U.S. Senate Committee on Commerce, Science, and Transportation has unanimously voted to subpoena the CEOs of Facebook, Google and Twitter to face questions over their content policies. A particular area of focus will be the internet platforms’ protections afforded by Section 230 of the Communications Decency Act, a statute that means such platforms do…Read More

Wondering where your brand should go next in the vast sea of social media platforms? Have a look at where Gen Z is hanging out. Making up 35% of the global population, with more than $143 billion in spending power, these mobile-first consumers are venturing into new “third places,” including in-game concerts on Fortnite or…Read More

Red Bull today confirmed to Adweek that it has named Ken Turner to executive vice president and chief marketing officer for its North American operations. The move makes Turner the highest-ranking Black executive at the company. According to reports by Business Insider, which first published the news, the energy drink brand has laid off around…Read More

One of the less publicized aspects of stadiums prohibiting live audiences is the sticky situation it creates for sponsors and professional teams. Sponsoring brands with signage inside ballparks are paying for eyeballs, after all, and the teams are dependent on getting those payments. In this respect, the Boston Red Sox, who play in the 108-year-old…Read More

Dr. Praeger’s, a pioneer in veggie-centric burgers, launches its first major national ad campaign this week with an animated face-off between fresh produce and junk food. (Guess who wins?) The brand, which debuted in grocery freezer cases in 1996, long before plant-based food was mainstream, introduced many American consumers to “burger” patties made from a…Read More

Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager. Digital ad verification provider IAS said it has heard from its clients that tag wrapping in Google Campaign Manager was a significant pain point, with much time devoted to manually wrapping tags and sharing spreadsheets with colleagues…Read More