While dressing up and making rounds in the neighborhood for candy may not be safe this year, Burger King France is encouraging customers to step on the gas and knock on their local drive-thru’s door instead. As part of its Whoppeuuur Drive campaign, customers can deck out their wheels on Halloween and visit the restaurant…Read More
Streaming giant Netflix is raising its prices in the U.S. The service will increase the cost of its standard plan by $1 from $13 a month to $14 a month. Its premium tier will cost $2 more a month, going from $16 a month to $18 a month. The service’s basic plan will remain priced…Read More
Key Insights Nonpartisan organization I Am A Voter enlists brands to market the act of voting to Americans. Brand partnerships large and small have helped the 2-year-old organization grow and expand its message. Brands can use I Am a Voter’s tools, but adapt them to their own brand, to partake. Political advertising is a big…Read More
LinkedIn’s new “Let’s Step Forward” spot takes on the stigmas surrounding unemployment, and the professional network rolled out some new features and updates Thursday to further help those who are out of work. Global head of product Tomer Cohen said in a blog post Thursday, “The economic toll of the Covid-19 pandemic has left more…Read More
Judge Judy Sheindlin, the face of the long-running daytime court program Judge Judy, will soon have a new home: Amazon-owned free, ad-supported streamer IMDb TV. Sheindlin and Amazon Studios are working on an as-of-yet unnamed court program that will air for free on IMDb TV, the streamer said today. While more details about the show…Read More
Key Insight: With more people at home, it could be an “exciting opportunity” if marketers are willing to take the risk. As the NFL regular season nears its halfway point, the clock is ticking for marketers to decide whether they want to be a part of Super Bowl LV, which is scheduled to air Feb….Read More
MDC Partners, which owns agencies including 72andSunny and Doner, saw its organic revenue drop 16.4% in the third quarter of this year. According to the company, organic revenue declined primarily due to reduced spending by clients in response to Covid-19. Revenue fell to $283.4 million, down from $342.9 million during the same period last year….Read More
Mozilla and the SMAT (Social Media Analysis Toolkit) team have produced a free interactive network map showing the Twitter connections of US politicians. The live graph depicts who the likes of President Trump and Joe Biden are interacting with in the build-up to the 2020 presidential election. It’s designed to expose the networks of influence that can adversely affect elections and offer insights into communities, sectarianism, and suspicious influences. The tool’s creators selected the seed politicians from Twitter lists compiled by C-SPAN (Cable-Satellite Public Affairs Network). They then added the accounts to the graph as circular nodes. You can click on an individual node…
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TikTok updated the in-application 2020 Elections Guide it rolled out in late September as Election Day draws nearer. Eric Han, head of safety for TikTok U.S., said in a blog post that the platform’s fact-checking partners will help it reduce the discoverability of content that prematurely claims victory in a race before results are confirmed…Read More
Earnings reports continue to come in for Q3, with the industry’s largest holding company reporting a revenue decline of nearly 10%. WPP reported a revenue decline of 9.8% for Q3 in its earnings report and a decline in organic revenue (or revenue less pass-through costs) of 7.6% for the quarter. The news follows on the…Read More
