As we enter another earnings season, we wanted to take a look back at the most recent quarterly results of several big brands, many of which took marketing risks and invested in new production innovation to match the changing needs of consumers. The following five brands represent a cross-section of major consumer sectors. Procter &…Read More
Mapping is important to see how customer jumped from one brand to another
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Paul Gunning, president and chief operating officer of DDB U.S., is retiring at the end of this year. According to DDB, his role has not yet been filled. Chuck Brymer, chairman of DDB, shared the news of his retirement in a memo to staff today. Gunning joined DDB Chicago as CEO in 2013. Before joining…Read More
TLDR: The Complete Agile Scrum Product Owner Masterclass Course teaches what it takes to lead a project from ideation to successful completion. In the world of project management as outlined by one of the most popular PM methodologies, the Agile Scrum product owner is basically the team’s quarterback. Recruited by an employer to bring a new product to fruition, the product owner starts moving the ball down the field. They spot holes in the game plan. They make sure major weapons are being used correctly. They make sure the ball keeps marching downfield and the chains keep moving toward a…
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Snapchat is helping its users learn about voting in the 2020 U.S. election via its Elections 2020 hub. This hub includes a Voter Guide, which features information about voting by mail, voting early and more. Our guide will show you how to access the Voter Guide in the Snapchat application. Note: These screenshots were captured…Read More
I’m not a selfie guy. Raising my hand and pointing my phone at my own face never quite felt natural to me. Sure, I’ve done it a bunch of times, but it never really got any less awkward. It never felt like me. Because it wasn’t me. There has long been whispers about phone cameras secretly post-processing your selfies to make you “more beautiful,” with the iPhone XS “Beautygate” scandal perhaps being the most notorious instance of this trend. Critics have argued such automated edits fundamentally cultivate a culture of unobtainable beauty standards, which in turn leads to more extreme…
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The modern consumer is constantly evolving, especially during these uncertain times. For example, right now they’re trying to figure out how to raise chickens. At the early onset of the pandemic, Purina Mills saw that people were panic buying, among toilet paper and other essentials, chickens. The agricultural subsidiary tested some ebook content, which saw…Read More
TLDR: The Essential Growth Hacker Bundle gives entrepreneurs the tools to understand and launch an effective digital marketing strategy. Now that we’ve spent the past two decades working out how digital marketing fits in a new business’ overall sales and engagement strategy, we’ve slowly taken our next step through the looking glass into the next stage of online business development: growth hacking. In case you’re new to the term, it’s exactly like it sounds. It’s a short-term game plan focused on some core digital marketing tenets to boost brand awareness, cultivate potential customers and create excitement around a product or…
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Today, headlines are awash with articles about an Elon Musk tweet in which he said his electric vehicle company would be entering the Indian market next year. This isn’t the first time Tesla has teased that it’s be heading into the Asian nation, and yet it’s still not there; let’s take a look at what’s going on. Last night, in a thread below a tweet from tech YouTuber MKBHD, Elon Musk replied to an Indian Tesla fan page saying the company would be in the country “next year for sure.” Next year for sure — Elon Musk (@elonmusk) October 2,…
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Nostalgia marketing is all the rage, and it will continue to be a popular approach for years to come–especially as the world wrestles with the coronavirus pandemic. Why? Nostalgia takes us back to the past. It’s familiar and certain, which enables it to fulfill a core psychological need for security. Although security in the sense…Read More
