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After an earnings blip in the previous quarter and the looming travails of an antitrust probe, Google-parent Alphabet posted its Q3 revenues of $46.2 billion today. It indicated a business that has benefitted handsomely from global lockdown orders since the beginning of the pandemic. The figures amounted to a 14% year-over-year revenue increase with Alphabet…Read More

Whatever effect the monthlong boycott of advertising on Facebook in July by dozens of large brands may have had on the company’s third quarter revenue in 2020 was offset by the pandemic-induced shift to ecommerce by many businesses, as Facebook reported strong financial results Thursday after market close. Third-quarter revenue of $21.47 billion–all but $249…Read More

While TikTok has seen explosive growth among homebound new users during the pandemic, the juggernaut social platform still remains uncharted territory for many marketers. A new report from creative analytics platform VidMob aims to give advertisers a sense of how to best fit in with the cultural nuances and preferences of the app’s Gen Z-…Read More

Two days after a bug ravaged Facebook’s political ads system, some advertisers are still seeing their ads deactivated. Political ad buyers and operatives who bought these ads to run in the final week of a contentious election cycle have lost money and, more importantly, time. If Tuesday had gone as planned, Facebook’s blockade against all…Read More

Had enough of game delays in 2020? Well too bad, because here’s another one. Ubisoft today revealed it’s delaying two of its games, Far Cry 6 and Rainbow Six Quarantine, to the next financial year. So don’t look for these games any time soon — they could release as late as 2022. Important message from our #FarCry6 team. pic.twitter.com/8YGlmjXS67 — Far Cry 6 (@FarCrygame) October 29, 2020 Ubisoft said in its latest earnings report that it’s pushing back the games back to “leverage their full potential in the context of production challenges.” Far Cry 6 was originally supposed to release next February, but since…

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Norwegian Cruise Line can’t tell travelers when its ships will resume sailing in North America, but when they do, drinks are on the house. Kids? Bring ’em for free. Worried about airfare? They’ll take care of it. It’s all part of the brand’s Free at Sea promotion, a bundle of freebies and discounts aimed to…Read More

While dressing up and making rounds in the neighborhood for candy may not be safe this year, Burger King France is encouraging customers to step on the gas and knock on their local drive-thru’s door instead. As part of its Whoppeuuur Drive campaign, customers can deck out their wheels on Halloween and visit the restaurant…Read More

Streaming giant Netflix is raising its prices in the U.S. The service will increase the cost of its standard plan by $1 from $13 a month to $14 a month. Its premium tier will cost $2 more a month, going from $16 a month to $18 a month. The service’s basic plan will remain priced…Read More

Key Insights Nonpartisan organization I Am A Voter enlists brands to market the act of voting to Americans. Brand partnerships large and small have helped the 2-year-old organization grow and expand its message. Brands can use I Am a Voter’s tools, but adapt them to their own brand, to partake. Political advertising is a big…Read More

LinkedIn’s new “Let’s Step Forward” spot takes on the stigmas surrounding unemployment, and the professional network rolled out some new features and updates Thursday to further help those who are out of work. Global head of product Tomer Cohen said in a blog post Thursday, “The economic toll of the Covid-19 pandemic has left more…Read More