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One of the more significant pieces of news to hit the agency community in the past several years was Accenture Interactive’s April 2019 acquisition of lauded independent shop Droga5. The purchase of Adweek’s Agency of the Decade spurred a significant amount of buzz (and opinions). It represented a seismic shift in the agency landscape, with…Read More

Alphabet‘s X lab has unveiled its latest moonshot project: a crop-inspecting robot named the “plant buggy.” The solar-powered prototype roams autonomously through fields, using GPS software to identify the location of plants. When it finds them, it uses cameras and machine perception tools to study their traits and any issues in the field. The cart combines data collected from the field, such as plant height and fruit size, with environmental factors including weather forecasts and soil information. This is all analyzed by machine learning to evaluate how the crops are growing and interacting with their surroundings. The buggy comes in a variety of…

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One of the unfortunate outgrowths of the 42% of the American populous working from home is their tendency to stay there. Even though office workers logging in from home offices get to skip their commutes, they also end up working three additional hours every day while staying home, according to data from NordVPN. What’s more,…Read More

Perhaps instead of spending Halloween in the pumpkin patch while awaiting the arrival of the Great Pumpkin, Linus should have just opened Yelp. The business directory and crowdsourced review forum shared details Wednesday on its five most popular flavors for fall 2020: Yelp Pumpkin and pumpkin spice: Yelp said searches for pumpkin spice lattes were…Read More

Norway is the latest country to accuse Russia of infiltrating its systems. Government officials claim Russian state-sponsored hackers were behind a breach of its parliament‘s email system which was disclosed back in August. “This is a very serious incident, affecting our most important democratic institution,” said Norway Foreign Affairs Minister Ine Eriksen Søreide. “Based on the information the government has, it is our view that Russia is responsible for these activities.” The Russian Embassy in Washington, DC hasn’t yet addressed the allegations, but the Embassy in Oslo has downplayed the claims as “unacceptable” and “destructive for bilateral relations,” CyberScoop notes. Although…

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I’ve never fully got on board with the idea of a laptop sleeve – you know, those envelopes that you can slide your laptop into and carry just that. It has no handles, offers little protection, and doesn’t have room for anything else. That’s a difficult trade-off for sleekness, and so I grudgingly lug around a larger messenger bag. San Francisco’s WaterField Designs might have just hit on the best of both worlds. Its new Tech Folio fits most laptops up to 16 inches, as well as a bunch of accessories, and can be carried in hand or on your…

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A new marketing push from Budweiser is tapping into a stateside ideal–namely, that determination, hard work and overcoming adversity will get you to where you want to go. In partnership with Grammy-nominated musical artist and social activist Halsey (aka Ashley Frangipane), the beer brand’s latest addition to its “Be a King” campaign depicts Frangipane’s real-life…Read More

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds Doesn’t Understand 5G, But Mint Mobile Is Giving…Read More

LONDON–The future of some cinema chains hangs in the balance as venues are forced to close or limit customer numbers due to the coronavirus pandemic and major movies are delayed. Just last week, Cineworld, which owns Regal in the U.S, announced the temporary closure of all its venues throughout America and in the U.K, with…Read More

The tail end of 2020 is generating a wave of media reviews. September alone brought news of the NBA, Home Depot, T-Mobile and JPMorgan Chase reviewing their media accounts. The Covid-19 pandemic has accelerated shifts in the media landscape and consumer habits and has also led some to reassess marketing investments. All of this is…Read More