Video advertising: tips on strategy
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
Please visit Marketing Land for the full article.
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
Please visit Marketing Land for the full article.

Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Apple has introduced a ton of security and privacy features in iOS 14 including blocking trackers and knowing which apps used your camera and mic. However, one of the most useful features in the newest iOS update will let you know if your password is compromised in a data breach. Here’s how you can check. Open the Settings app on your iPhone. Scroll down and tap on the Passwords section. Tap on the Security Recommendations and toggle…
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Stellar flares could affect chances of life developing on planets orbiting other stars. A new study from the University of North Carolina at Chapel Hill examines large stellar flares erupting from a myriad of stars, searching for answers to how those events could alter chances for life on worlds orbiting these stars. Ultraviolet radiation from flares — including powerful superflares — could result in periodic extinctions, wiping out any lifeforms which may have developed on those worlds. “Super flares are bursts of energy that are 10 to 1,000 times larger than the biggest flares from the Earth’s sun. These flares can…
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Want to create a loyal tribe? Wondering how to build relationships with live video? To explore how to create engaging relationships while you’re live on social media, I interview Janine Cummings on the Social Media Marketing Podcast. Janine is a live video expert who helps women entrepreneurs grow their business with live video. Her course […]
The post Live Video Engagement: How to Build Relationships Live appeared first on Social Media Examiner | Social Media Marketing.

Tel Aviv has launched a pilot project using under-road electric infrastructure to charge public buses. Vehicles are charged dynamically as they travel along the route. In partnership with electric road systems company ElectReon and Dan Bus Company, the trial will run on 600 metres of electrified road along a two-kilometre route between Tel Aviv University Railway Station and Klatzkin Terminal in Ramat Aviv. The technology uses copper coils embedded under roads and connected to the electricity grid, along with receivers installed under vehicles. Following the completion of tests and integration of the technology – expected to take around two months…
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Our fundamental relationship with creativity and those whom we consider to be “creators” is changing. Once, creativity at work was an expectation only for the few — writers, artists, designers, art directors, and employees in traditionally creative roles. However, creativity is quickly becoming one of the most sought-after qualities for all prospective job candidates, according to a LinkedIn study last year. The COVID-19 pandemic has only accelerated the importance of creativity in the workplace. Many organizations are realizing that creativity plays a role not only in successful marketing, communications, and R&D but also in maintaining a productive and engaged workforce…
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Not the other way around.
It feels safer to say that we’re born with talents and gifts, that we have a true calling, that we’re looking for what connects with our passion.
That’s not useful (because it means you spend a lot of time shopping around) but it’s also not true.
New research confirms that random choices lead to preferences, and then it follows that preferences lead to habits and habits lead us to become the person we somehow decide we were born to be.
If you had grown up somewhere else or some time else, there’s little doubt that you’d prefer something else. The things we think we need are simply the things we’re used to.
And if you like what you like simply because you have a pattern, that means that you might be able to like something else if you could develop new patterns.
In short: If we commit to loving what we do, we’re more likely to find engagement and satisfaction. And if what we do changes, we can choose to love that too.

Taiwanese hardware giant Foxconn — also known as Hon Hai Precision Industry Company, and Apple’s iPhone manufacturing partner — is gearing up to enter the EV space in a big way. The company’s chairman, Liu Young-way, announced today that it wants to provide components and services for 10% of the world’s EVs by between 2025 and 2027. To that end, it said it’s in talks with several automakers; the company also revealed a modular EV platform today with a variety of chassis sizes, as well as support for different battery capacities, suspension types and ground clearance. This should enable Foxconn to…
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Google‘s Smart Compose feature in Gmail has helped me a lot, from autofilling names to completing sentences and saving me time. Now, the company is rolling out similar technology in its GSuite Google Workplace product, Google Sheets. There are a couple of things you can do through the new Smart fill feature in Google Sheets. If you have a column with full names, and you’re making one with last names, it’ll suggest formula as soon as you type the first entry. Similarly, if you have a column for a postal address, and you’re creating another with postcodes, the new smart autofill…
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I think it’s fair to stay the ‘working from home trend’ is here to stay after the pandemic. However, it’s not a new concept but recently people are looking for more ways to earn money online. You might also want to get started with freelancing or even to work independently. So, this article will help you get on the right track. Full disclaimer: You probably know this by now, but I’m not a freelancer myself, however, all the tips and advice on this article have been collected from people who are successful at freelancing. Focus on your skill set The first step towards becoming a…
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