Did you know that Instagram allows you to save your Reels videos as drafts before sharing them? For instance, if you’re interrupted in the middle of creating a Reel, you can save the content you’ve created so far as a draft and come back to it at a later time, rather than being required to…Read More
HBO Max will be distributed to Amazon Fire TV users’ devices beginning Tuesday. It’s a milestone for the streamer, which had seen early growth somewhat tamped because it lacked major distribution deals. HBO Max will be available nationwide on all Amazon devices, including Fire TV streaming devices, Fire TV Edition smart TVs and Fire tablets….Read More
Performance marketers evaluating conversions via last clicks on search engine results pages have two major factors to consider: consumer intent and where those consumers are clicking. (Hint: It’s not just on Google). Keywords still matter when determining purchase intent Voice assistants, keyword-free ad options and the rise of third-party marketplaces may have performance marketers thinking…Read More
If there is a such thing as a god of sports fans, it’s arguable that he had a hand in the blueprints for SoFi Stadium. Los Angeles’ brand new, 3.1-million-square-foot, indoor-outdoor venue has–in addition to the Rams and the Chargers–more amenities than a decent Caribbean resort. The 80 million pixels of its Oculus 4K video…Read More
Consumers are starting to see how brands tackle the pandemic in their holiday advertising. Eight months since Covid-19’s onset, more direct (and sometimes dire) messages started shifting to work that acknowledges the challenges the world faces, but with slightly softer touches. The holidays are a litmus test, and some brands are setting the tone for…Read More
While Joe Biden’s victory in the U.S. presidential election was cause for elation among many, it is perhaps even sweeter for independent agency Mekanism and its co-founder, Jason Harris. The agency created the campaign’s logo but started its relationship with the president-elect years ago, leading a campaign to expand the conversation around preventing sexual assault,…Read More
Nine years after her syndicated talk show ended its 25-year run, Oprah Winfrey continues to wield enormous influence over consumer behavior. Her annual list of Favorite Things, which highlights Black-owned businesses for 2020, has resulted in a huge sales lift on Amazon for most of the brands included, proving the phenomenon known as the Oprah…Read More
TLDR: These 10 smartphone accessories expand the power of your device — at savings up to 69 percent. No one wants to admit it, but everyone knows it’s true. The smartphone is the center of our universe. It’s where all information comes. It’s where all communication is done. And especially in these shut-in days of COVID, it’s our portal to the larger world. Considering its central place in our lives, it may be time to trick out your phone — or those of your nearest and dearest — with a handful of essential accessories. From speakers to headphones, from tripods…
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Facebook introduced another excusive series for its Watch Together feature on Messenger From Facebook and Instagram: Here for It With Avani Gregg. The show debuts Monday and new episodes will also be unveiled on Mondays. Gregg will chat with social media stars and friends including James Charles, Charli D’Amelio, Anthony Reeves and Amelie Zilber on…Read More
Retailers are facing probably the longest holiday season of all time. Some gift-buyers started in mid-October chiefly due to the pandemic significantly delaying Amazon Prime Day–and the shopping will continue for two more months. No one waits for Black Friday anymore. But that’s not the biggest challenge brands have to overcome. The pandemic has accelerated…Read More
