One of the effects of quarantine on Pinterest’s platform has been a 35% increase in the number of boards created each month, joined by a 30% rise in collaborative boards over the past six months. With that in mind, Pinterest introduced several new features for boards Thursday, with the aim of making it easier for…Read More
TLDR: The Complete Google Master Class Bundle examines all the Google services that can help you improve your productivity and bring more exposure to your business or brand. We all know the goal of the big tech companies. And we don’t even mean most of the fairly large brand-name companies you know. We’re really just talking about the biggest of the big here. Apple. Amazon. Microsoft. The uber-giants don’t just want your business. They want to create an entire ecosystem that serves everything you or a business needs so no one ever has to go to anyone else’s products for…
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NBCUniversal is for the first time allowing local and regional advertisers to access inventory on platforms including Peacock, YouTube and Apple News as part of an effort to substantially expand the ways these advertisers can spend across the NBCUniversal portfolio. As part of the move, NBC Spot On, a hub for local marketers to access…Read More
Bucking the rest of the airline industry, United Airlines announced that it plans to be “100% green” by 2050–but it won’t be getting there with carbon offsets. Instead, the airline will be investing in a carbon capturing technology called Direct Air Capture. United Airlines announced a partnership with the energy company Occidental to store “millions…Read More
Instagram rolled out shopping on Instagram Reels worldwide Thursday. Instagram Reels joins feed, IGTV, Instagram Live and Instagram Stories as video formats on the platform through which shopping is available to users. Businesses and creators can now tag products or add branded content tags to their Reels. Instagram Instagram Instagram When users view those Reels,…Read More
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 10 Takeaways From Brand Activations That Adapted to Crisis in…Read More
Most everyone who celebrates Christmas has fond memories of holiday time. Maybe it’s baking Christmas cookies or watching It’s a Wonderful Life on TV. Maybe it’s creating greeting cards or sipping eggnog by the fireplace. But if you’re David Andora, the fond memory is that burning smell in the air as the janky Christmas tree…Read More
Beauty tech solutions provider Perfect Corp., creator of YouCam, is teaming up with Snap Inc. to integrate augmented reality beauty try-on experiences into the Snapchat platform. The collaboration will enable brands that have already created digital and AR experiences with technology from Perfect to convert those experiences into Snapchat lenses that will be accessible via…Read More
At the start of last November, reports surfaced that Korean carmaker Hyundai was in talks to buy Boston Dynamics, the company that makes those robot dogs that will probably lead the charge when the machines rise up. Now, various reports confirm that a deal has been reached, and it will see Hyundai take over Boston Dynamics from its current owners, Japanese conglomerate SoftBank, for $921 million. As Gizmodo reports, this is the third time in seven years that the unprofitable Boston Dynamics has changed hands. The company spun off from a research unit at the Massachusetts Institute of Technology in…
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The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long made up the presenters during the annual week of programming. The…Read More
