Given that Coors Light has been embracing the tagline “Made to Chill,” it only makes sense the beer brand would embrace the snowy days of Christmastime. In its holiday ad from DDB Chicago, Coors Light introduces us to The Beerman, a snowman who’s ready to rock your world by playing the soul-lifting power chords of…Read More
Next year’s largest review may already be here. Creative and media accounts across Coca-Cola’s brand roster appear up for grabs as part of the company reimagining of its agency models amidst larger structural changes. In a statement, a spokesperson confirmed that Coca-Cola is launching a full global review of its media buying and planning services….Read More
Chicago agency O’Keefe Reinhard and Paul will enter 2021 with a new leader of its creative department. OKRP promoted Aubrey Walker to the new role of executive creative director, tasking him with leading the creative department. Walker succeeds Laura Fegley as the agency’s creative lead following her departure from the agency over the summer. Fegley…Read More
At the onset of the pandemic, it was unclear whether travelers would opt for the security of a major hospitality brand’s health and safety policies or roll the dice with a short-term rental platform where the host is responsible for changing the sheets. But as 2020 winds down, it’s clear where travelers feel most comfortable…Read More
This year has, in turn, squeezed and stretched thin every newsroom across the country. The sudden halt to live, in-person events in the spring–something that many publishers have turned to as an additional form of revenue in the past few years as ad money is siphoned off by social platforms–levied a blow that was felt…Read More
2020 still has a few more weeks left and if ever there was a guarantee it’s not going down without a fight, it’s this week’s glut of sad science stories. Do you like aliens, dogs, or believe scientists will one day find evidence of something greater than ourselves? Well, buckle up because the news is all bad. Let’s start with the grand scheme and work our way in. Can’t get much bigger than “God,” and that’s exactly what Astrophysicist Michale Hippke set out to find in their preprint research paper titled “Searching for a message in the angular power spectrum…
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“Once you get into the CMO job, only 10% of it is actual marketing. 90% is leadership,” stated CMO Moves Host and Adweek Chief Community Officer Nadine Dietz in her opening remarks. Viewers tuned into the jam-packed 2-hour live event to hear the wisdom, knowledge, and advice that only seasoned CMOs can offer based on…Read More
This has been a difficult year in all facets of life and business, with the media industry grappling with job cuts as brands pulled their advertising spend while beefing up digital offerings to cater to a rush of new readers hungry for coronavirus information. Heading into 2021, however, Bloomberg Media chief executive officer Justin Smith…Read More
When creating global work for brands, finding an international look and feel is an important consideration. While it would be nice to include iconic locales–say the St. Louis arch or the Empire State Building–creating a universal vibe is generally part of the brief. With travel restrictions and remote shooting and production, the challenge is magnified….Read More
The Federal Trade Commission and 48 state attorneys general filed separate lawsuits against Facebook Wednesday, calling it an illegal monopoly that needs to be broken up. The complaints argue that Facebook acquired Instagram and WhatsApp illegally to stifle competition in the social media marketplace and calls for the company to divest from these popular applications,…Read More
