TikTok detailed a host of updates to its community guidelines Tuesday. Head of trust and safety for Europe, the Middle East and Africa Cormac Keenan said in a blog post, “Our community guidelines support the authentic and entertaining TikTok experience that people know and enjoy. They define a common code of conduct and encourage a…Read More
Facebook finally responded to criticism that its indefinite ban on political ads was negatively impacting campaign efforts tor the two Senate runoff elections in Georgia. Google lifted its ad ban last week, but Facebook’s had remained in place since being imposed Oct. 27, much to the chagrin of the campaigns for the two Democratic challengers…Read More
Add Kellogg’s Pringles to the nascent list of brands advertising during the 2021 Super Bowl. The snack brand will air a 30-second spot made by the Grey Group in the first half of the game, according to a spokesperson. The upcoming appearance will mark the fourth year in a row Pringles has aired a spot…Read More
Facebook removed three separate networks for coordinated inauthentic behavior on behalf of foreign or government entities: one that originated in France and two in Russia. Head of security policy Nathaniel Gleicher and global threat disruption lead David Agranovich wrote in a Newsroom post Tuesday, “Each of the networks we removed today targeted people outside of…Read More
Two mobile advertising firms are locked in a dispute, with Location Sciences alleging that Blis Global sold manipulated data to marketers. Data verification company Location Sciences claims that location tracking firm Blis manipulated data submitted to its verification platform, which was used in ad campaigns for brands including supermarket chain Aldi and Unilever, in order…Read More
When the pandemic forced Nascar to cancel its racing events in March, the association’s marketing team had to figure out an alternative way to ensure fans would still spend (now quarantined) Sundays with the brand, as they normally would via the track or TV. While racing was suspended between March 13 and May 17, Nascar…Read More
When the video assistant referee (VAR) arrived in the English Premier League football last year, there were high hopes that the system would erase incorrect decisions from games. The tech is used to review contentious decisions made by officials on the pitch. But many players, pundits, and coaches say the system is so slow and inconclusive that it’s causing more problems than it solves. It’s “clear and obvious” we need a serious discussion about VAR. Sure I’m not alone in feeling like they are falling out of love with the game in its current state. pic.twitter.com/5FGgLtqbHs — James Milner (@JamesMilner) November…
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Outdoor advertising doesn’t need to be flat and functional–it can be interactive and fun, as this new stunt by Publicis for Heineken 0.0 in Brazil demonstrates. The agency created a clever 3D, interactive billboard on a Rio de Janeiro road that doubled as a bar, complete with bar staff. The pop-up outdoor bar, which was…Read More
The Cleveland Indians became the second professional sports franchise this year to announce their intent to adopt a more inclusive brand identity, following Washington’s NFL team making the same call in July. In a letter to fans on Dec. 14, owner Paul Dolan said Cleveland will find a new name to “better unify our community”…Read More
When the Emmy-winning actor Sterling K. Brown sits down for a socially distant visit with fellow celebrity and beloved pitchman Jeff Goldblum, their off-the-cuff conversation swings wildly from the Broadway production of “Death of a Salesman” to social justice issues to the Christmas tree hidden (“like Norman Bates’ mother”) in the Goldblum family basement. And…Read More
