X’s Head of Marketing Angela Zepeda Confirms an X Brand Campaign Is Coming Soon
The exec told ADWEEK that the social platform plans to redefine itself post-Twitter later this year.Read More
Max Rebrands as HBO Max (Again)
The rebrand precedes HBO’s biggest and most expensive series—a Harry Potter adaptation.Read More
WBD Wants to Put Friends and Family Matters in Your Next Ad
WBD Storyverse wants Friends, Family Matters, and other IP in your next ad.Read More
NBC 5 Chicago to Launch Luxury Real Estate Show
The show will be hosted and executive produced by Cortney HallRead More
WBNS Moves Meredith Garofalo to Full Time Morning Meteorologist
She’s been filling in on mornings for nine months.Read More
Effort and value
We expend effort.
We create value.
It’s easy to get confused about which one we’re going to ultimately be compensated for.
Week of May 5 Cable News Ratings: MSNBC’s New Schedule Has a Slow Start
MSNBC saw mixed results from its new weekend and weeknight shows.Read More
Week of May 5 Evening News Ratings: World News Tonight up in Total Viewers, CBS Evening News up in Demo
CBS Evening News was on the only newscast to see growth among Adults 25-54 viewers.Read More
Week of May 5 Morning News Ratings: Papal Coverage Produces Wins For All 3 Shows
The election of Pope Leo XIV likely contributed to the viewership surge.Read More
Trusted Media Brands Names Stephen Colvin Its New Chief Executive
TMB has named Colvin its next CEO, where he aims to continue the company’s transition into a primarily streaming and social video-oriented operation.Read More