From video conferencing platforms to chatbots, just about every kind of technology that keeps people connected and engaged saw a boost this year as the Covid-19 pandemic pushed marketers to experiment with tools they might never have otherwise considered. It can be hard to tell how much staying power each of these trends will have…Read More
The pandemic has been tough on many businesses, but that hasn’t been the case for the makers of household cleaners and shelf-stable food. CPG manufacturers, from Procter & Gamble and the Clorox Company to Smucker’s and the Campbell Soup Company, have seen demand rise as restrictions on daily life have forced people to spend more…Read More
Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The Week Junior, aimed at kids aged eight to 14-years-old. “The key decision was ‘do we continue or do we stop?'” CEO of The Week Kerin…Read More
Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021. So said Donna Robinson, CEO of performance marketing agency Collective Measures, which itself transitioned through a rebrand in 2020. “Buzzwords like…Read More
This article was originally published by Christopher Carey on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. Brussels’ public transport operator, The Brussels Intercommunal Transport Company (STIB), has announced that from September 2021, its services will be free of charge for travelers under the age of 25. The transit company’s budget has been increased by over €61 million (US$72.5 million) – to €945 million – for 2021, which has allowed it to…
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For many of us, 2020 was a year of endless monotony. For businesses, however, it was a year of immense upheaval, and perhaps no industry has had to adapt rapidly to new consumer behaviors more than the retail sector. Looking forward to a new year, we can expect to see even more changes as consumers…Read More
TLDR: The 2020 Complete Microsoft Azure Certification Prep Bundle includes four courses that can help students get certified as Azure cloud architect experts. If you’re one of those reeling from a job loss or a darkening personal career picture, it’s easy to feel the future is hopeless. Fortunately, industry leaders realize you aren’t alone — and they desperately need you. A report from professional services firm Accenture says reskilling workers is essential to growing the U.S. economy, with a potential loss of nearly $1 trillion by 2028 if the workforce isn’t retrained to keep pace with technological change. Employees trained…
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Voice is currently the fastest-growing user interface in history, and so it’s no surprise that 2020 has seen brands rush to add it to their marketing mix. The Covid-19 pandemic only accelerated that trend as more consumers spent an increasing amount of time at home with captive attention driving an increase in use of home…Read More
As part of Adweek’s Year in Review coverage, we asked many of the industry’s top executives to look back on 2020 and reflect on the biggest things they’ve learned since the pandemic, what about the business has changed permanently because of Covid-19 and how their approach to their job has changed as a result of…Read More
In early 2020, Airbnb’s management announced that to address the slowing growth in sales, it wanted to scale back ancillary activities and focus on the company’s core strength of mid-range and budget short-term rentals. This was just before COVID-19 stopped the travel and leisure industry in its tracks. Against such a bleak backdrop, it was a surprise when the company’s CEO Brian Chesky announced that the online holiday rental company would go public in December 2020 – and it did just that on December 10. Shares were originally priced from US$45-US$50 (£34-£38) per share. This went up to US$55-US$60 the…
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