Fernando Machado is a name that is synonymous with bold marketing. From his time as global CMO for Burger King for nearly 6 years, Fernando and team–both internal and agency partners–served up some of the most creative and daring campaigns, including Whopper Detour and Moldy Whopper. Campaigns that not only proved how bold the brand…Read More
The ongoing Covid-19 pandemic has been good for streaming services. Sort of. It’s been well-documented that the still-raging pandemic has served as an accelerant to consumer streaming adoption, especially among older viewers. But media and streaming executives who convened at CES 2021 this week said that while shutdowns have helped drive adoption and viewership spikes,…Read More
A Huawei patent that mentions AI-powered identification of Uighur people and other ethnic groups has been discovered. The patent was exposed by video surveillance research group IPVM, the same organization that had previously spotted references to an AI “Uighur alarm” on Huawei‘s website, as well as evidence that Alibaba had offered “Uighur-detection-as-a-service.” IPVM also recently found 12 government projects from the last few years that mandate Uighur analytics across the country. These show that the persecution of the Muslim minority group spreads way beyond the Xinjiang Uighur Autonomous Region in north-western China. Satellite images, leaked documents, and personal accounts of former detainees of “re-education” camps…
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The 2021 Super Bowl is set to be unlike any other, thanks to the ongoing pandemic that will change almost everything about how the game is executed on the ground. And it turns out, the pandemic is impacting the Big Game broadcast, too, with multiple brands that performed well financially over the past year opting…Read More
We’ve heard a lot about the successes of Amazon and Walmart as essential retailers during the pandemic, but it’s time to add another to the list: Dick’s Sporting Goods. After shutting down its 720 U.S. locations in March, the retailer nevertheless saw both revenue and comparable store sales increase 23% in Q3. At CES on…Read More
As agencies continue to make pledges and plans to combat systemic racism internally, Ogilvy has brought in a new DEI lead to help it make progress. The WPP-owned agency has hired James Kinney to serve as global chief diversity, equity and inclusion officer. He takes over responsibilities previously held by Donna Pedro, who’s served as…Read More
TikTok Wednesday implemented several privacy and safety measures aimed at protecting its users under the age of 18. The default privacy setting for all registered accounts for users between the ages of 13 and 15 was set to private, meaning that only people approved by those users can view their videos. The comment setting for…Read More
The global wave of privacy legislation has led to the curtailment of ad targeting, but its effects on the online landscape are much broader than that. The latest investigation into Google’s proposed web browser changes exposes the trade-offs lawmakers concerned with consumer protection and regulators looking to preserve competition will have to ponder. Last week…Read More
A trio of researchers from the Google Brain team recently unveiled the next big thing in AI language models: a massive one trillion-parameter transformer system. The next biggest model out there, as far as we’re aware, is OpenAI’s GPT-3, which uses a measly 175 billion parameters. Background: Language models are capable of performing a variety of functions but perhaps the most popular is the generation of novel text. For example, you can go here and talk to a “philosopher AI” language model that’ll attempt to answer any question you ask it (with numerous notable exceptions). [Read next: How Netflix shapes mainstream…
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YouTube formed a new health partnerships team to address the evolving digital health needs of consumers and continue connecting people with credible health information. The team is being led by new director and global head of healthcare and public health partnerships Garth Graham, who joined the Google-owned video site from CVS Health, where he served…Read More
