Happy Gilmore 2 Takes Big Swings With Subway and More Sponsors
Subway, U.S. Bank, and Callaway partnered with Netflix on the Adam Sandler movie.Read More
Pat Simon Joins WSET in Lynchburg as Evening Anchor
Simon comes from WJZY in Charlotte, where he was the managing editor for a year.Read More
Use a lot of words
Verbosity is the new brevity.
Google felt like a miracle. We could type just a word or two (“blog“) and it would magically guess what we wanted and take us there.
This shortcut spread from Google to the search built into online shopping as well. How convenient. A few words and done.
AI isn’t like that. In fact, our concision is getting in the way of the insight we’re looking for.
Go to Etsy and search for “white pants” and you’ll get more than 10,000 matches, most of them useless. Instead, type “white pants to wear to a wedding in July in lower michigan for a 30 year old woman” and you’ll get this.
AI systems like Claude and ChatGPT let you attach a PDF or text file to your query. Here’s the useful hack:
Create a document that has pages of background.
Your medical history for example. Include your age and every interaction you’ve had with the medical system, including illnesses and drugs and outcomes. Now, every time you ask a health question, attach the document.
Or, a copy of your resume, work history, letters of recommendation and career goals, all in a PDF. Upload it every time you’re asking for career advice.
It works for business plans, for customer lists and even legal documents. Upload an entire email correspondence, or a fifty page wine list.
AI isn’t impatient, easily bored or distracted.
It’s insatiable.
PS chat GPT knows a shocking amount about you, while Claude starts over every time. Neither promises airtight security, but then again, neither does American Express, Visa or Google…
Coca-Cola Returns to the Star Wars Universe to Celebrate Togetherness
The new campaign features collectible cans and augmented reality holograms.Read More
Consumers Distrust Influencer Marketing More Than Advertising
A new report from the National Advertising Division reveals the trust gap.Read More
PGA Tour’s FedExCup Campaign Gets ‘Straight Up’ With Fans
New creative for the FedExCup shows how ‘tough just got tougher.’Read More
Affordable Luxury is Big Business, but Its Fakes Are Piling Up in Landfills
Knockoff luxe sneakers are a growing part of the globe’s $464 billion counterfeiting business.Read More
How Amazon, Duolingo, Spotify, and Others Say AI Will Reshape Staffing
AI adoption is accelerating, but only 62% of employees have received any training to keep up.Read More
Trump’s isolationism can be ‘best thing that happened’ to Europe, says ex-ASML chief
ASML’s former CEO believes Donald Trump’s reelection presents a golden opportunity for Europe. Peter Wennink, who led ASML to become the continent’s most valuable tech company, sees a chance for other businesses to thrive by embracing collaboration as the US shifts toward isolationism. “Mr Trump could be the best thing that ever happened to Europe… I think people have woken up,” Wennink said at TNW Conference on Friday. He now wants the continent to seize the moment by replicating a pillar of ASML’s success: open ecosystems. During over a decade as CEO, Wennink oversaw the company’s rise to a €250bn…
This story continues at The Next WebRead More
Here’s What Was Iconic at This Year’s Cannes Lions
I want to tell stories that matter, and I feel the industry moving in that same direction.Read More