In an industry obsessed with awards, a new one debuting this year might incentivize agencies to hurry up and make good on their promises to diversify their ranks. The One Club, the nonprofit organization behind the industry’s global One Show and ADC Awards, has created a category for each that will reward work based on…Read More
Interactive storytelling platform Tagboard introduced Tagboard Interactive Monday, a new product suite aimed at enabling producers of live television to drive engagement across social channels in real-time. Tagboard Interactive gives producers flexible options for creating and customizing first-party polls for their web and mobile properties and sharing real-time results from those polls in their programming….Read More
European policies on legislation like the European Green deal, post-pandemic economic recovery and post-Brexit data sovereignty are not light reading. Politico Europe hopes to help brands distill and advocate for policy change with a newly launched content studio. Previously, Politico’s branded content offering was piecemeal. The collection of fragmented campaigns made up 8% of total…Read More
Beginning March 18, professional wrestling programming cornerstones like WrestleMania will migrate from the over-the-top premium network WWE Network to NBCUniversal’s fledgling streaming service, Peacock. As part of a landmark multi-year licensing deal, NBCUniversal will bring 17,000 hours of WWE Network’s programming, including back-catalogue content, original series, in-ring shows, documentaries and pay-per-view events, to Peacock’s premium…Read More
WGN America, which has been focused on entertainment and sports for most of its lifespan, is preparing to go all-in on news. The Nexstar Media Group cable network will rebrand as NewsNation and expand its weeknight news programming from three hours to five hours beginning March 1, it said today. The move comes just four…Read More
Mercari will air its first-ever Super Bowl ad during the upcoming Big Game, said the company’s brand marketing director Walter Hangad, allowing the resale marketplace to reach an audience as broad and diverse as its customer base. “It’s one of the biggest events of the year that brings us all together,” said Hangad. The 15-second…Read More
Key Insights The past year has forced a lot of people to reevaluate what’s important in their lives–forcing difficult decisions and putting different demands on our time, minds and bodies. For its Super Bowl ad this year, Michelob Ultra is taking cues from its star-studded lineup of athlete partners. Its 60-second spot combines historic images…Read More
TLDR: The Ultimate Fintech and Blockchain Bootcamp Bundle explains the revolution in financial services happening around the globe right now — and how you can join in. If you aren’t all that familiar with the term Fintech yet, you might want to address that deficiency. Because after a mostly stellar year for many companies applying new technology to financial businesses, even in the teeth of the pandemic, investors are dumping millions into growing and developing more tech-driven financial services operations in 2021. It’s a booming industry. And with the training found in The Ultimate Fintech and Blockchain Bootcamp Bundle ($39.99,…
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Global IPG Mediabrands agency UM, selected as 2020 Adweek U.S. Media Agency of the Year at the beginning of last year, has hired Christine Villanueva as U.S. chief strategy officer and member of its executive team. In the role, Villanueva will be responsible for UM’s strategy product and capability road map, including uncovering marketplace opportunities…Read More
Instagram kicked off the work week with Monday’s rollout of Professional Dashboard, a single destination where creators and small businesses can track the performance of their accounts, access professional tools and browse educational information. Professional Dashboard is available to all business and creator accounts, and its three key features are: Track Your Performance: Discover insights…Read More
