TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influencer-First Strategy a Glossy Start
‘Give Gloss’ has bolstered positive sentiment towards the haircare brand by 42% since March.Read More
Friday, May 16 Evening Cable News Ratings: The 5 p.m. Hour Grabs the Most Eyeballs Across All 3 Networks
Each network saw its biggest total viewer and demo audience at 5 p.m.Read More
Duolingo ‘Experimenting With Silence’ Amid Social Media Blackout
Duolingo scrubbed its Instagram and TikTok accounts and left a cryptic message on X.Read More
Merging Retail and National Media to Drive Consumer-Centric Growth
Energizer’s Colleen Orani on unifying a legacy brand’s media structure.Read More
Reimagining an Iconic Automotive Brand With Jaguar Land Rover
U.S. CMO Charlotte Blank on combining creativity, consumer psychology, and culture-first thinking.Read More
St. Louis Reporter Safe After Tornado Destroys Her Apartment
Mercedes Mackay was out of town at the timeRead More
Anna DuVall to Join WXIX in Cincinnati as Meteorologist
She’s the third meteorologist to join the station this year, after a few departures.Read More
Bay Area Anchor Audrey Asistio Updates Viewers on Where She’s Been
She posted an update to social mediaRead More
Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’
The new media company will give Wheeler an opportunity to approach business-to-business storytelling from a more collaborative approach.Read More
IAB Updates Terms for Digital Advertising Agreements: See the Changes
Here are IAB’s updated terms for digital ad agreements.Read More