Publicis is launching a new cross-agency Le Truc office in New York and bringing in top executive talent from Droga5 and Ogily to lead creative operations. Bastien Baumann and Neil Heymann will serve as founding partners for Le Truc, a creative model that brings together more than 600 creatives, producers and creative strategists from Publicis…Read More
SpotX is now the primary global supply-side platform for LG Electronics as the smart TV maker looks to ramp up its advertising business, which competitors Samsung and Vizio have significantly invested in recently. LG, the world’s second-biggest smart TV maker, invested about $80 million in January for a roughly 60% stake in Alphonso, a TV…Read More
Fiverr is buying high-end talent platform Working Not Working in a bid to reach a new caliber of creative professionals. The freelance hiring site said the acquisition will help it make inroads into the advertising and marketing industries and cater to high-salaried creatives, in addition to the generally lower-cost gig work available on its own…Read More
When Alex Kurtzman and Jenny Lumet were trying to find the right home for Clarice, their sequel series to The Silence of the Lambs focusing on FBI trainee Clarice Starling, the co-creators envisioned it as ending up on a streaming service. Then they met with CBS, which had other ideas. “CBS said, really unequivocally, ‘Please…Read More
Ashish Prashar, R/GA’s new global chief marketing officer, brings a variety of experience to the role informed not just by the ad industry but also by his work on political campaigns and justice reform activism. In the role, Prashar will oversee the global marketing function for R/GA, taking responsibility for strategy, branding and corporate communications….Read More
Arachnophobes often cite spiders’ unpredictable movement as the basis of their fear, pointing out how each spindly leg seems to lift, flex, and probe with a menacing degree of autonomy. Perhaps unsettlingly, research conducted by my colleagues and I has revealed that each one of a spider’s legs does indeed enjoy a certain independence from the brain – especially in the complex task of web-building. Our study has shown that spider legs have “minds of their own,” constructing webs without the oversight of the spider’s brain. This has important implications for the field of robotics, which may take inspiration from…
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Nothing in life comes for free. Except nobody seems to have told the highland nation of Scotland that. According to figures from UK EV charging infrastructure trackers Zap-Map, Scotland has the most free electric car chargers in the UK… and by a long stretch too. Think of it like this: Scotland has a population of about 5.5 million, the south east of England has a population of about 9 million. However, Scotland has about double the number of free electric charging devices than south east England. Of all 21,000 charging devices listed on Zap-Map, 4,900 are free to use, the…
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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Jeep Removes Springsteen Super Bowl Spot From YouTube “The Middle,”…Read More
Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers. Why Facebook Ads Work to Move People From Lead to Sale Not many local businesses make direct sales online […]
The post Using Facebook Ads to Move Leads Into Sales appeared first on Social Media Examiner | Social Media Marketing.
This article was originally published by Christopher Carey on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. California’s Supreme Court has declined to hear a lawsuit seeking to overturn the results of November’s Prop 22 ballot – which exempted gig workers from a key California labor law. The lawsuit, filed by a number of rideshare drivers and the Service Employees International Union, alleged that Prop 22 violates the state’s constitution and makes it harder for the…
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