What do Alexis Ohanian, Keke Palmer, Todd Kaplan, and Lynn Teo have in common? They’re all ADWEEK Brand Genius honorees, and they’re all speaking at Brandweek 2024. From Sept. 23-26 in Phoenix, Arizona, C-suite leaders, iconic multi-hyphenates, and cultural power players will convene to talk about brand marketing in an era of near-constant upheaval. They’ll…Read More
WWL anchor Eric Paulsen said he is taking time off after a recent cancer diagnosis. Paulsen has worked at the New Orleans CBS affiliate for 47 years, making him the longest-tenured anchor in the region and one of the longest-serving in the country. “To my colleagues at Channel 4 and our viewers, I will be…Read More
The 2024 edition of Hispanic Heritage Month kicked off on Sept. 15 for a monthlong celebration of America’s vibrant Hispanic and Latino and Latine communities. Appropriately, the major news outlets have announced themed programming unfolding from now through Oct. 15, ranging from primetime specials to special segments on popular shows. Here’s our network-by-network viewing guide…Read More
This week in the world of advertising, agencies are expanding their creative capabilities, launching new divisions, and securing major client wins, all while continuing to evolve with cutting-edge technologies. AICP AICP has expanded its Demographic Reporting Initiative, which now includes more inclusive gender identity categories and veteran status reporting. The initiative, originally launched in 2021,…Read More
Ikea understands the value of both creative advertising and a good night’s sleep. The brand combined the two aims in a novel campaign by Swedish agency Akestam Holst NoA. Earlier this year, the retailer held an open call for “sleepfluencers” who could apply to receive free roller blinds to darken their bedrooms while they dozed….Read More
Lance Frank has been named Head of Communications for CBS News, Stations & Media Ventures. His promotion was announced today by CBS News president and CEO Wendy McMahon and EVP of Communications Chris Ender. “I’ve personally known Lance for a long time. He is a gifted communicator, a great strategist and a trusted advisor,” McMahon…Read More
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…Read More
Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns. Mars United Commerce works with more…Read More
The NATO Innovation Fund (NIF) has announced its first investment in quantum tech, leading a €5mn seed round. The recipient is Southampton University spinout Aquark Technologies, which has developed a unique quantum sensing technology. Aquark’s patented cold atom system can be used as an alternative position, navigation, and timing (PNT) device, independent from satellites and thus immune to external tampering such as GPS interference. Doing away with the cumbersome magnetic traps Aquark calls itself a miniaturisation company. It specialises in micro-fabrication and vacuum technology. However, what really sets it apart, is that it has found entirely new ways of trapping…
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Nothing can really prepare you for motherhood or a career in corporate. But what if being a mother helped you thrive as a manager? And what if your career instilled the soft skills to motivate your children? For the president of entertainment and brand ad agency Mocean, Erica Coates, the demanding nature of both roles…Read More
