Politically, economically, and mentally, consumers are seeking comfort from their Super Bowl ads this year. The mix and makeup of Super Bowl 59 marketers reflects that. As of Feb. 3, consumer products, retail, and food and beverage accounted for 28 Super Bowl ads, up from 24 in 2024. Big-ticket items account for a diminishing portion…Read More
According to 2024 data from the Pew Research Center, over half of Americans (53%) say they are very bothered by the complexity of the American tax system. And, in their defense, there’s a lot to be bothered by: the Internal Revenue Code now fills no fewer than 4,192 pages. Little wonder that every April, 79%…Read More
Adan Manzano, a Telemundo Kansas City sports reporter and anchor, has died while covering the Super Bowl in New Orleans. He was 27. Manzano was on assignment to cover the Super Bowl for Telemundo Kansas City and Tico Sports. The Spanish language station said it was “cooperating with authorities as they investigate this tragic event.”…Read More
The social publisher NowThis more than doubled its revenues in 2024 and achieved profitability for the first time as an independent company, according to chief executive Sharon Mussali. The 12-year-old title brought in $20 million in top-line sales and generated an adjusted profit of $4.6 million, a banner year for the publisher and a welcome…Read More
Picking up from where last year’s Big Game ad debut left off, Pfizer wants to bring a note of resilience and motivation to those fighting cancer in its Super Bowl 59 spot. In the ad, a young boy gets out of his hospital bed, spurred by the sounds coming from the TV of boxing announcer…Read More
Andrea Mitchell will bring the curtain down on her career as an MSNBC anchor on Friday. The veteran journalist has been the face of the network’s noontime hour since 2008 as the host of Andrea Mitchell Reports. Mitchell announced her departure from the newscast in October, along with her intention to transition into a broader…Read More
Dan Schachner never expected to become the Puppy Bowl’s answer to Jeff Probst. “I go from year to year, and always feel that I’m learning as I go,” he tells ADWEEK about his 14-year run as the referee–and human face–of Animal Planet’s beloved canine sports extravaganza. “I think I’ve grown into the role, and I…Read More
For the first time in its 90-year history, the Mondelez International-owned cracker brand Ritz is running a national commercial in the Super Bowl. The ad features Aubrey Plaza, Michael Shannon, and Bad Bunny expressing their inner saltiness at the fictional Ritz Salty Club, located in Utah’s salt flats. “The Big Game offers a unique opportunity…Read More
THE AD: Robert Kraft’s Foundation to Combat Antisemitism (FCAS) is back in the Super Bowl, spreading its message of ending hate. Two 15-second spots feature close-up shots of Snoop Dogg and Tom Brady in a stark room, where they yell at each other about common reasons why people hate one another: “I hate you because…Read More
THE AD: This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him some sassy dialogue. A cherry on top? The spokescritter’s gift of gab comes courtesy of someone famous, preferably with a distinctive and recognizable voice. NerdWallet checked all these boxes with its…Read More
