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Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen’s accredited National Television service and renewed accreditations for Nielsen’s National Panel measurement. According to Nielsen, the approval makes the measurement company the first accredited live-streaming solution with persons-level granularity. “We’re thrilled and humbled to earn first-party approval from the MRC….Read More

As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are numerous important races at play at all levels of government come Election Day, the race for the White House, as well as for control…Read More

On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live, Disney+ and Hulu. Primetime coverage starts Nov. 5 at 7 p.m. on ABC with the launch of Election Night 2024: Your Voice/Your Vote. (All times Eastern.)…Read More

Its true origins may be a little murky–chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it–but the turducken has become synonymous with the American holiday season. It’s also now a catch-all term for any three things shoved together, whether they’re foodstuffs, words or concepts. Opendoor, continuing a cheeky marketing streak that began early…Read More

History will be made on Nov. 5… and not just at the ballot box. For the first time in its history, NBC News will provide 24 hours of consecutive live Decision 2024 coverage to local affiliate stations beginning at 5 p.m. (All times Eastern.) That coverage will originate from the network’s home at New York’s…Read More

Happy Yay it’s Friday to those who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see more stations explaining why they’re having to air explicit anti-abortion ads, while a Sinclair station in Nebraska pissed off fans of the world series of men’s professional baseball by running…Read More

Walgreens’ media chief James Lerner does not trust what’s going viral on TikTok. “Can we trust what’s going viral on TikTok? Absolutely not. It’s all a lie. It’s all an illusion,” said Lerner, senior director of media strategy & planning at Walgreens. “It’s always somebody like me in the background saying, ‘I need just a…Read More

Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. “Give Your Gift” assembles a cozy choir of musical creators and rising stars clad in Gap’s CashSoft “cashmere-like” sweaters, scarves, and knits. Together they…Read More

As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items, including books, food, decorations and games. Costco is selling a 10-piece Diwali Diya set. Hallmark has…Read More

People love looking for Waldo – it’s his whole raison d’etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy’s holiday campaign, which delves into the mind of the children’s book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make…Read More