Most Super Bowls feature several ads for upcoming theatrical releases, but as the pandemic continues, only one such spot is airing in this year’s game. Universal used the very first in-game ad unit of Super Bowl 55 to unveil the first spot for its horror film Old, which it noted will be debuting only in…Read More
State Farm has finally revealed its mystery guest(s), whom it teased earlier this week. Surprise! It’s Drake–and it’s also Paul Rudd, who are both playing State Farm stand-in roles. Drake serves as Jake from State Farm, though not quite delivering his signature line, while Paul Rudd plays a stand-in for State Farm spokesperson (and actual…Read More
For the second year in a row, Disney is using the Super Bowl’s marketing stage to show off its upcoming Marvel show for Disney+, The Falcon and the Winter Soldier. In a 30-second spot, which aired in the second ad pod during the first quarter of Sunday night’s matchup between the Kansas City Chiefs and…Read More
Actor and musician Daveed Diggs has returned to Sesame Street following his 2017 debut as Mr. Noodle. This time, however, he’s playing himself–and it’s a Super Bowl ad for DoorDash. The Count would note it marks three firsts for the night: It is of course DoorDash’s first Super Bowl ad, but it’s also the first…Read More
With a perennial price tag in the millions, Super Bowl ads have long generated huge debate about when–or even if–they’re worth the investment. While only Big Game-advertising clients truly know the answer in terms of their actual revenue compared to the cost, which is currently $5.5 million per 30 seconds, a new academic paper seeks…Read More
Shoe maker Skechers is no stranger to the Super Bowl, having put ads into the big game for over a decade, including one with Kim Kardashian and a controversial ad that drew fire for filming at a dog track. This year’s effort may prove less contentious, as it features Skechers spokes-athlete Tony Romo, back for…Read More
It was a big week for media companies and their subscription businesses, with the numbers showing that 2020, while annus horribilis for news, was roaring in terms of readers paying for it. Digital subscription revenue is The New York Times’ largest and fastest-growing revenue stream, thanks to its 7.5 million total subscribers. The Wall Street…Read More
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re featuring a project created by creative director T. Douglas Toles. With three words, he used a t-shirt, which is currently available on Etsy, to make a statement about…Read More
Each Super Bowl we see commercials that wow, ranging from splash to substance. A big part of meeting the moment is to have a very candid assessment of whether running an ad is the right decision for a brand–at this specific moment in time. Enter Robinhood, the brand that had asserted itself as a tool…Read More
Apparently, Scissorhands are hereditary. For Cadillac’s return to the Super Bowl, the brand revived the retro tones of the 1990 Tim Burton hit Edward Scissorhands to show off its new all-electric crossover, the Lyriq. Timoth?e Chalamet stars as Edgar Scissorhands, the son of Edward (Johnny Depp) and Kim, played by Winona Ryder, who reprises her…Read More
