After a year of brands prioritizing diversity in their messaging (and staff), the famous faces who starred in ads for Super Bowl 55 didn’t reflect the breadth and depth of its viewing audience. According to an Adweek analysis, of the 67 public figures–including actors, athletes and musical artists–who appeared in the night’s in-game commercials (defined…Read More
On to other sports: Brewer Labatt USA teamed up with Snap Inc. and four National Hockey League teams on an augmented reality experience that virtually brings Snapchatters to the arenas they currently can’t visit. Fans of the Buffalo Sabres, Detroit Red Wings, Philadelphia Flyers and Pittsburgh Penguins (21 and older) can scan Snapcodes on cases…Read More
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re showcasing digital marketer John Williams and a picture he created called “Ellis, I’m Living Your Image.” In his own words below, read the story of how it came…Read More
An algorithm developed at the UT Southwestern medical center has estimated that there are almost three times as many COVID-19 infections in the US than the number of confirmed cases. The model makes daily predictions of both total and current infections across the US and in the 50 countries worst affected by the virus. It calculated that more than 71 million people in the US had contracted COVID-19 by February 4, when there were only 26.7 million confirmed cases. The model also estimated that 7 million people in the country currently have infections and are potentially contagious. In other countries, the algorithm also calculated far higher numbers of…
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Pepsi had the most mentions among Big Game advertisers on Twitter Sunday, while the highest percentage of positive sentiment went to Toyota, according to an analysis by social media management platform Hootsuite. “Pepsi got a ton of mentions, but that was largely due to its sponsorship of the halftime show, which people were looking forward…Read More
For MTV Entertainment Group, looking at Black history isn’t just examining the past–it’s also looking to the future. Today, the company unveiled “Unify the Dream,” a 30-second spot with narration encouraging people to “dream big” and “dream bold” in order to make Black history happen now. It features a mashup of video and images of…Read More
Slitherine and Black Lab Games today unveiled yet another Warhammer strategy game set to launch in 2021. Fresh on the heels of Sega’s announcement for Total Warhammer III, “Warhammer 40,000 Battlesector,” as it’s called, looks to make this one of the best gaming years ever for the venerable Games Workshop IP’s fans. One of the most popular tabletop wargaming franchises of all time continues to thrive in the digital format as Warhammer 40,000 Battlesector brings land-based tactics to the front of the battle. A refreshing new take for those who’ve been eagerly awaiting another Slitherine game set in the WH:40K…
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A recent survey commissioned by IBM and conducted by O’Reilly highlights the need for open source skills in the competitive field of hybrid cloud development. Up front: Enterprise-scale IT solutions for hybrid cloud implementation more often than not rely on an open-source backbone these days. Unfortunately, an overwhelming majority of hiring managers report difficulties in finding talent with complementary open-source skills. This is good news for those seeking to enter or re-enter the jobs market with an eye towards the future, so long as they’re willing to learn open source solutions. Hybrid cloud-based technology underpins just about every major business…
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TikTok and Universal Music Group expanded their existing agreement and took it global. Users of the video creation platform can now access UMG’s full catalog worldwide, tapping into all of its iconic labels, songwriters and global territories and gaining a wealth of options for soundtracks to go with their video creations. Meanwhile, UMG’s artists and…Read More
Microsoft has unveiled an AI system called Speller100 that corrects spelling in over 100 languages used in search queries on Bing. “We believe Speller100 is the most comprehensive spelling correction system ever made in terms of language coverage and accuracy,” the company said in a blog post. Bing previously provided high-quality spelling corrections for around two dozen languages. However, it didn’t have enough training data to work well on languages with little web presence and user feedback. Speller100 overcomes these limitations by looking for similarities in large language families. It also applies zero-shot learning to correct errors without needing extra language-specific…
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