Another media company is returning to upfronts week, following Disney’s earlier announcement that it will resume the annual May tradition, which was canceled last year due to the pandemic. A ViacomCBS spokesperson confirmed that the company will also be back in its usual upfronts week spot–the afternoon of Wednesday, May 19–holding a unified ViacomCBS virtual…Read More
When casting actors for content like commercials, there are some things that are absolutely necessary to consider when making that person the face of your brand, whether it be for years or for 60 seconds. In 2014, Michael Phelps famously lost at least five sponsors after a second DUI arrest. While DUI/DWI arrests have become…Read More
Department store Kohl’s is following up its 2020 collaboration with Lands’ End by entering a new partnership with clothing retailer Eddie Bauer. Meanwhile, 101-year-old Eddie Bauer gets a partner with a bigger store footprint and omnichannel capabilities. Kohl’s will bring Eddie Bauer’s line of outdoor apparel, fleece and flannel to as many as 500 of…Read More
Facebook released its Coordinated Inauthentic Behavior Report for January 2021, covering the removals of two networks totaling 426 Facebook accounts, 153 Instagram accounts, 210 pages and 62 groups. The social network removed 220 accounts, 32 pages, 59 groups and 139 Instagram accounts that originated in Uganda and targeted domestic audiences. Facebook said its investigation found…Read More
Instagram is taking steps to crack down on people who use Direct messages for abusive purposes. The platform said in a blog post Wednesday, “The abuse we’re seeing is happening a lot in people’s DMs, which is harder to address than comments on Instagram. Because DMs are for private conversations, we don’t use technology to…Read More
IPG saw its organic net revenue drop in the fourth quarter of 2020, which the holding company said reflects the continued effect of Covid-19 on its various businesses. Even so, its CEO Philippe Krakowsky, who took on the top job at the start of this year, said IPG expects to return to positive organic growth…Read More
Criteo posted flat revenues of $661 million for Q4 2020 as the company pursues its ambition of becoming the largest independent retail media network on the market. But it’s also preparing for a $16 million hit in revenue from upcoming privacy changes from key industry stakeholders. Company leadership noted the numbers, posted today, exceeded earlier…Read More
As the first ever Chief Customer Officer of Walmart, Janey Whiteside’s key focus is looking after all consumer touchpoints and making lives easier. Her role includes all the areas that aren’t typically part of the traditional functional expertise, including insights, data analytics, customer journeys. From the physical and digital products to launching Walmart+, their ever-growing…Read More
Despite a recent report that the Tokyo Olympics could be canceled due to the pandemic, NBC is pushing ahead with its plans for the Summer Games, which were postponed from last year, rolling out a major shakeup to its Opening Ceremony broadcast. The network usually airs the Opening Ceremony in prime time, on a delay,…Read More
Code and Theory was just handed a rebranding assignment like no other, tasked with reimagining the identity and visual representation of one of the NFL’s oldest franchises as it moves away from a former team name widely regarded as one of the most racist in professional sports. The Washington Football Team has selected the digital-focused…Read More
