IPG media agency Mediahub is revamping its U.S. leadership team with a series of promotions, including five new positions and a c-suite title you probably haven’t seen before. Fueled by growth in the U.S. and recent account wins, Mediahub’s leadership revamp includes naming its first chief executive for the U.S., as well as its first…Read More
When the world shut down last year, March Madness was one of the first major events to be canceled. This year, Roku wants to make sure as many people as possible tune into the NCAA Division I Men’s Basketball Championship, which kicks off Thursday. Continuing their Super Bowl 55 partnership, Roku has teamed with TurboTax…Read More
YouTube said last month that it would bring Shorts–its answer to TikTok and Instagram Reels–to the U.S. in beta “in the coming weeks,” and those weeks have apparently arrived. Abner Li from 9to5Google spotted a since-removed YouTube blog post confirming the feature’s beta debut in the U.S. and detailing some updates that have been added….Read More
Hip-hop artists and cannapreneurs Wiz Khalifa and Problem dropped a new music video recently that does more than introduce a track called “4 the Low.” It also speaks out on social justice issues and uses its valuable onscreen real estate to promote Black- and Latinx-owned cannabis brands via unique product placement deals. Top line In…Read More
Snap Inc.’s latest acquisition may be a perfect fit to lure apparel brands to advertise on its platform. On Wednesday, Snapchat’s parent announced it had acquired Berlin-based size recommendation engine Fit Analytics, which counts over 18,000 retailers and brands as users of its solutions. Terms were not disclosed. The company’s flagship product, Fit Finder, helps…Read More
After an elderly Asian man was murdered in San Francisco, it took days before his story made it to the news and was later called a hate crime. While the violence continued, it would take another few weeks for his story to go mainstream. It’s now mid-March, and as numerous Asian women are killed in…Read More
Oprah Winfrey’s O, The Oprah Magazine is rebranding and expanding its offerings by unveiling a new website, membership plan and quarterly magazine. Hearst Magazines is partnering with Oprah on the venture, continuing a 20-year collaboration. On March 25, O, The Oprah Magazine will be retitled Oprah Daily and enlarge its digital presence to include a…Read More
As part of the CMO ReBoot Playbook: Elevated Role of Marketing, General Mills’ North America Chief Brand Officer Brad Hiranaga shares how he, alongside the CFO, created new growth paths as part of their brand’s DNA by solving consumer problems today and anticipating their problems for tomorrow. Check out more plays from top CMOs and…Read More
Pinterest is taking care of its own. The company kicked off homegrown wellness and intentional self-care program “Pintentions” this week, and its offices worldwide will be shut down Thursday and Friday to enable employees to disconnect and reconnect. Pinterest initially ran its Pintentions program during the month of May 2020 to help its employees adjust…Read More
Google’s cookieless future could expand the company’s chokehold on the advertising market, 15 state attorneys general claimed in an updated antitrust lawsuit Tuesday. “Google’s new scheme is, in essence, to wall off the entire portion of the internet that consumers access through Google’s Chrome browser,” the amended complaint reads. Top line The lawsuit, spearheaded by…Read More
