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As brands and consumers look toward the future, many are aiming to redefine themselves visually to reflect the changes that the past year required. Top line This week, Marsh & McLennan Companies, a global professional services firm, unveiled a modernized brand makeover that seeks to reflect a redefining of the 150-year-old company’s priorities. Now simply…Read More

YouTube said Thursday that it has removed over 850,000 videos to date for violating its policies against Covid-19 misinformation, including more than 30,000 since the last quarter of 2020 specifically for misinformation related to the Covid-19 vaccine. Director and global head of healthcare and public health partnerships Garth Graham wrote in a blog post Thursday,…Read More

As the moon leaves SXSW and enters into the Spring Conference Awakening, it is time to refocus and reset on your KPIs for the season. There are lots of new social platforms and products that lie ahead for us marketers, which will give you the chance to prove to your client that you are that…Read More

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, EXOS CMO TJ Abrams shares his take on how “culture eats strategy for lunch” and the different processes needed to be put in place to empower your team to be agile. The Challenge 2020 solidified agility in marketing as one of the most critical…Read More

Facebook is developing a new input device for AR glasses: a wristband that lets you interact with virtual reality by moving your fingers. The system uses electromyography (EMG) to convert nerve signals passing through the wrist into digital commands. Facebook says that these signals are so clear that EMG can understand finger motions of just a millimeter: That means input can be effortless. Ultimately, it may even be possible to sense just the intention to move a finger.   The devices also use contextualized AI to dynamically adapt to you and your environment. [Read: This haptic device uses strings to let you ‘feel’ objects in…

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As the end of lockdown life appears to be winding down in the face or ramped up vaccinations in the U.S., food delivery platform Grubhub is hosting a virtual concert series. It offers a test for how marketers manage this current phase of life under Covid-19. And it could influence the use of AR/VR programs…Read More

EmblemHealth–a large not-for-profit health insurance group of companies with 3.1 million members–has appointed WPP’s VMLY&R as agency of record across the entire family of companies, following a review. “EmblemHealth covers one in three New Yorkers–that’s [a] positive impact for more than three million lives,” VMLY&R evp, executive creative director Jessica Post said in a statement….Read More

Nordstrom is the latest U.S. retailer to offer shoppable livestreams, as the popular trend continues to gain steam beyond China, where it is massively popular among consumers. The upscale retailer’s Livestream Shopping offering seeks to provide “informative and entertaining shopping events” in beauty, fashion and home, according to a statement. It will also offer live…Read More

If you picture France, you’re likely to conjure up images of bicycle baskets filled with baguettes, romantic espresso dates by the Seine or standing in awe of soul-elevating architecture. If you go to France, you might see all that, but you’ll also see your share of billowing trash, angry drunkards, lung-shredding pollution and all the…Read More

Instagram added media and metrics from long-form video destination IGTV to Instagram Graph API (application-programming interface) v10.0. Developers who have upgraded to the most current version of the API will be able to interact with IGTV objects, and two fields were added to help them distinguish IGTV videos and fetch video titles. Technical account manager…Read More