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Verizon Media’s third-party cookie replacement, called ConnectID, is getting a lift from publisher CafeMedia, which will start supporting the email-based identifier. Top line Verizon Media, which owns publishers including Yahoo and TechCrunch as well as its own ad-tech stack, first introduced ConnectID in December 2020, with Newsweek as the first outside publisher on board. Adding…Read More

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar shares his framework on how to think through creative and media. Below, in his own words, he explores why in-house agencies have risen. The challenge The trend…Read More

In a year where linear struggled, Game Show Network was one of the 10 biggest networks notching growth in both total day and primetime in 2020. Going into 2021 upfront talks, the network–whose audience was up 13% year over year in 2020 in total day and total viewers–is touting that growth as its biggest strength….Read More

Jennifer Lopez, head of Capital One’s Innovation Lab and winner of Adweek’s Performance Marketer of the Year the Rising Star award, joined Adweek’s commerce editor Lisa Lacy yesterday to discuss how the financial giant innovates like a startup despite being responsible for billions of dollars of assets. Top Line “We’re not as old as most…Read More

Spotify said Thursday that it will begin extending access to its Marquee advertising option to more artists and their teams in the U.S. in the coming months. The audio streaming platform introduced Marquee in October 2019 as a way for artists to promote their new releases to Spotify Free and Premium listeners who have shown…Read More

Spotify is launching a newly redesigned desktop app today by aligning it with its mobile apps’ interface. There are plenty of new features in this refreshed app, but for me, the best one is the ability to download songs for premium users. Usually, you download songs on your phone for traveling or the times when the network is patchy. But I think downloading them on the desktop is also important. This could be useful for when you forgot to download an album on your phone while taking a flight, or you simply don’t want to use your phone for a…

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If you’ve been thinking about becoming a content creator — whether on TikTok, YouTube, or elsewhere — you should know that it’s awfully hard to do it well. That’s not to dissuade you from diving in, but rather to say that you’ll want all the help you can get to make your job easier. To that end, Insta360‘s new Go 2 action camera is a great place for amateurs to start. It’s a tiny little thing, about the size of your thumb, that goes anywhere, fits on a variety of mounts and grips, and captures high-quality video in a bunch…

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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What Can We Learn From Cinnamon Toast #ShrimpGate? Since Monday,…Read More

Good news Europeans, thanks to a partnership between BP and Volkswagen, electric vehicle charging across the continent could be getting a boost. What’s happening VW and BP will work together to deploy 18,000 new ultra fast chargers in Europe, but it hasn’t said by when. It seems the chargers will be added at bp and Aral sites in the UK and Germany to begin with, BP said in an announcement. VW says it will integrate BP’s charging tech into its vehicles so that finding and paying for charging is easy and simple. The points will also be open to the wider…

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Interested in digital marketing for branding and growth? Then check out Boost. Google’s attempts at returning answers to queries online in a quicker, easier manner has made the job of SEO more challenging for marketers. With the rise of ‘zero-click’ searches, is there any way for us marketers to stay competitive? I definitely found zero-click SERPs a difficult pill to swallow as a marketer. However, as an internet user… I see it as a highly useful innovation.  Searching Google for information about the weather, when my favorite sports team is playing next, or the net worth of Paul McCartney, the…

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