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From virtual raves in Dracula’s castle to holograms allowing customers to attend virtual DJ sets to save shuttered bars and nightclubs, tequila flavored-beer brand Desperados has been on a learning curve of digital innovation. Over the last year, the Heineken-owned brand has followed others in learning how to overcome the physical restrictions on in-person events….Read More

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Julian Duncan, CMO/SVP of Social Responsibility & Impact for Jacksonville Jaguars, shares a play on how to incorporate social responsibility into your brand’s DNA and core messaging through the metaphor of a sprint. Check out more plays from top CMOs and brand leaders here….Read More

The past year has led nationwide chain Pizza Hut to innovate across the board to keep consumers engaged while ensuring their safety. Between the release of a contactless order pickup system, fun brand partnerships and efforts to improve social and environmental impacts, Pizza Hut’s customer engagement efforts look completely different now than they did a…Read More

Recent events, such as the allegations of sexual assault made against a former member of David Dobrik’s Vlog Squad, have uncovered new measures that brands should be taking–ones that I predict we’ll be seeing a lot more frequently. Unfortunately, an influencer behaving in a negative way is nothing new. However, what the Dobrik case has…Read More

TLDR: MSTRMND Academy is home to hundreds of courses, e-books and more to help you train up in business, marketing, personal growth and more, all for less than $30. There’s a lot to consider when you’re starting a business. In fact, there’s too much to consider. And when you take into account the impact that all those early decisions across a whole swath of disciplines can have, it’s pretty intimidating. And no matter how learned or seasoned you are, there’s a good chance you’ll eventually stray into some uncharted waters. Since few of us have mastered everything, MSTRMND Academy is…

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The war in Syria has killed hundreds of thousands of people and displaced millions, but sheltered safely away in the comfort of our homes, it can sometimes be difficult to comprehend the scale of the conflict. To mark a decade since the civil war began, nonprofit Save the Children Worldwide created an ad campaign that…Read More

Major League Soccer is gearing up for the April 16 kickoff of its season with the continuation of its “Our Soccer” campaign and a new, state-of-the-art website for desktop and mobile. The first new spot in “Our Soccer” is “Ready for It,” which showcases the league’s culture of inclusivity, diverse fan base, exhilarating moments and…Read More

Digital culinary publisher Food52 is growing at a clip in 2021, after seeing revenue double in 2020. The publisher plans to expand its team by more than 50% this year–and it has kicked that off by added three executives to the company. Top line Katasha Harley is joining Food52 as the company’s first-ever senior vice…Read More

There’s an online campaign underway to combat the sending of unsolicited photos of genitalia, which encourages people who have received such photos to mint the images into non-fungible tokens (NFTs) and sell them back to the senders. Upon learning that their genitals have gone digital–and public–men are encouraged to buy the NFTs if they want…Read More

Mountain Dew has a new mobile game featuring NBA All-Star Zion Williamson targeting loyal fans in the “Dew Nation.” Players can access the game, “Zion Shoots. You Score,” by visiting MTNDew.live or scanning QR codes on in-store signage. In the game, users compete in shooting, blocking and skill challenge games. A few lucky players who…Read More