Holding Company Succession
Publicis Groupe is sitting pretty as the world’s largest holding company by market cap and revenue. But in agencyland, power dynamics shift faster than the rising tides. Read More
Aldi’s Mondelēz Copycat Play Is an Old Trick And a Risky One
Mondelez alleges Aldi’s snacks are imitating its own.Read More
Unilever’s Data-Driven, Social-First Future With Ryu Yokoi
Leveraging consumer signals, creators, and commerce to win in a social-first world.Read More
Nike Names Michael Gonda as Its New Head of Communications
Michael Gonda will oversee Nike’s global communications and communications strategy.Read More
FTC Issues Sweeping Demands to Media Rating Firms Over Industry Ties
The investigation comes amid an influx of conservative scrutiny around advertisers’ decisions to cut spend on platforms like X.Read More
WCPO Promises to Keep Doing Stories About Veterans After Craig McKee Moves to Arizona
The station said some viewers expressed concerns over whether it would continue coverage after he leaves.Read More
Sargento’s Erin Price on Long-Term Growth and Consumer-Centric Innovation
The path to establishing category leadership.Read More
Bill Ritter Hands 5PM Co-Anchor Duties to Mike Marza at WABC
“There comes a time in everyone’s life when the door for the next generation opens up and I believe that is this time.”Read More
Nearly Half of HoldCo Agency Staffers Want Out, Survey Finds
Just 32% of holdco employees say morale is positive, compared to a majority at indie agencies.Read More
Hard MTN Dew Puts Baja Blast Cans Up for Adoption
Hard MTN Dew, the alcoholic version of Mountain Dew, is giving consumers the chance to become a father.Read More