TripleLift is the latest company in the ad-tech space to announce a liquidity moment with a “majority investment” from Vista Equity Partners understood to be $1.4 billion. The two companies announced the agreement earlier today with the deal expected to close in the second quarter of 2021. TripleLift began exploring a number of exit paths…Read More
Are you team Godzilla or team King Kong? Either way, Warner Bros. is encouraging you to let out a primal roar, on TikTok. The studio teamed up with creative agency Movers+Shakers on the #GodzillaVsKongRoar TikTok challenge to back last Thursday’s release of feature film Godzilla vs. Kong. TikTok users are encouraged to incorporate audio from…Read More
Welcome to SHIFT Basics, a collection of tips, explainers, guides, and advice to keep you up to speed with mobility tech. A couple of weeks ago, we asked ourselves the question, “How much does it cost to charge an electric vehicle?” Calculating that — when you’re charging at home of course — is a straightforward case of multiplying the per kWh cost of your electricity by the size of your car’s battery in kWh. However, one interested reader asked us another brain teaser: how much does it cost to drive an EV per mile. And we’re going to get to the bottom of…
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After launching in April 2020, Clubhouse has already been downloaded 10 million times and has around two million weekly active users. In the grand scheme of things, this might sound like a small amount — especially if you consider that Facebook has 2.7 billion active users on its platform, Instagram 1 billion, Twitter 330 million, and Snapchat 301 million. But the amount of hype that Clubhouse has generated in its relatively short lifetime is oddly disproportionate to the number of users it had acquired. I’ve heard and seen Clubhouse references every single day for the last few weeks, which would…
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Two robots walk into a bar. One robot says, “Sup?” The other says, “I am single and ready to mingle.” If you’re waiting for the punch line, you’ll just have to watch the whole video starring two artificially intelligent beings on an awkward first date, where the chatter is painful, the laughter is forced and…Read More
When news spread recently that Domino’s was looking to hire a data journalist, reaction on Twitter ranged from amused to confused. After all, pepperoni and pivot tables don’t seem like a natural fit. But data journalists blend the hard skills of data analysis with the deftness of spotting a compelling story. It’s the perfect marriage…Read More
As Covid-19 vaccines become more available across the U.S., brands are faced with an important decision: should they encourage their customers to get it or stay silent on the subject? Central to that question, of course, is whether consumers want to hear that kind of thing from the brands they support. With that in mind,…Read More
These days people trading on the stock market want more than just a strong financial return. They’re increasingly opting for investments that will also have a positive societal impact. The coronavirus pandemic showed us even established tech companies can suffer downturns in the short term. Apple, a tech behemoth, was left reeling when Chinese manufacturing hubs were temporarily shut down last year. In the longer term, however, technology stocks remain a first choice for many investors. Historically, they’ve dominated global stock markets and continue to grow at a remarkable rate. Even during the downward spiral of the pandemic, tech stocks…
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Do your customers use iPhones? Wondering how you should alter your marketing based on the new Apple privacy updates? In this article, you’ll discover six tips to adjust your marketing activities in response to the data tracking permissions changes coming your way. Why the iOS 14 Update Matters to Marketers There has been a lot […]
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Ever look at the back of your router and ask yourself “WHY!?!?” There are only four ethernet ports there. Four. How can anyone live and thrive with such a measly amount of wired network connections? Well, friend, this article is for you and anyone else who has run out of ethernet ports on their router. The solution to this is surprisingly simple: you need a network switch. Without getting bogged down in too much detail, a network switch is a box that you connect to your router. On that box are a range of ethernet ports. And you can plug more things…
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