As USA Network prepares to expand its live sports programming slate, it has locked in one of its key franchises for several more years. USA and WWE have reached a multi-year extension for popular wrestling show NXT, which first began airing on the cable network in September 2019. Under the renewal deal, the two-hour live…Read More
After a blockbuster pandemic, Cameo–the company best known for paid celebrity shout-out videos–is a $1 billion company. Top line The startup raised $100 million in a new series C funding round, led by Jonathan Turner at e.ventures. Cameo, which operates under the legal name Baron App, Inc., was previously valued at $300 million in 2019…Read More
DoubleVerify said Tuesday that its brand safety and suitability integration with Facebook was extended to new premium inventory channels, including In-Stream Reserve, and new tools were added. Facebook In-Stream Reserve debuted in February 2019 as Facebook Showcase, giving media buyers a way to purchase entire seasons of premium, brand-safe video content curated from high-quality athletes,…Read More
Twitter revamped its Amplify in-feed pre-roll and sponsorship video ad offerings, adding Curated Categories, cleaning up the design of the ad units and rolling out a new campaign setup experience for brands using the pre-roll views objective. Senior product manager Hannah Chang and global product marketing manager Marisa Oberdorfer said in a blog post Tuesday…Read More
Xiaomi has just unfolded its first foldable phone — the Mi Mix Fold. The device packs an 8.01-inch WQHD+ AMOLED screen with Dolby Vision Support. When it’s folded up, you can continue using it through a 6.52-inch flexible AMOLED screen. However, its resolution is weird 2520 x 840. Not having a full HD screen on the front is slightly disappointed. To handle folding and unfolding, Xiaomi says it has specially crafted a hinge and tested it 1 million times. We inserted a beautifully crafted hinge as the backbone of the device, giving #MiMIXFOLD the ability to unfold epic moments. #XiaomiMegaLaunch…
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Responding to a “pronounced increase” in the use of its platform by creators, LinkedIn introduced several new tools and features Tuesday aimed at enabling those creators to publish effective content, spark discussion and build up engaged followings. The professional network cited massive growth in conversations among its 740 million-plus members and shared its plan on…Read More
The IAB has introduced two new specifications called buyers.json and DemandChain Object, ways for demand-side platforms (DSPs) to disclose their partners, as efforts to bring transparency to programmatic advertising are moving up the supply chain. First came ads.txt, a way for publishers to name the authorized sellers of its inventory, in 2017. Then came sellers.json,…Read More
On March 19, Cond? Nast title The New Yorker released its first virtual reality film, Reeducated, a 20-minute illustrated spot on Chinese detention camps. And it’s already making an impact on subscription and traffic numbers. “The landing page alone for the film on our site has twice as many page views and contributed 16 times…Read More
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How to Avoid the Top 5 Pitfalls Demotivating Your Employees…Read More
Xiaomi confirmed today it’s building an electric vehicle and also setting up a separate entity to do so. In an announcement today, the Chinese tech giant said that for the initial phase it’s investing 10 billion RMB ($1.5 billion). Additionally, Xiaomi plans to invest $10 billion over the coming 10 years. Lei Jun, CEO of Xiaomi, will also serve as the CEO of the new smart EV business. Yes, we are going to build an electric vehicle. #XiaomiEV #XiaomielEctricVehicle For more information, please don’t miss out the launch event tonight. — David Liu (@DavidBlueLS) March 30, 2021 Last week,…
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