Are you one of these people who thinks that Velveeta cheese is so scrumptious you just want to bathe in it? Well, now’s your chance. The legacy brand is dropping V by Velveeta, a collection that includes night cream, moisturizer and renewal serum that “gives you the golden glow you’ve come to love from eating…Read More
Facebook today posted a blog post detailing a three-year-old solution to its modern AI problems: an algorithm inspector that only works on some of the company’s systems. Up front: Called Fairness Flow, the new diagnostic tool allows machine learning developers at Facebook to determine whether certain kinds of machine learning systems contain bias against or towards specific groups of people. It works by inspecting the data flow for a given model. Per a company blog post: To measure the performance of an algorithm’s predictions for certain groups, Fairness Flow works by dividing the data a model uses into relevant groups…
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Grammy Award nominee Demi Lovato will be the first subject of Headstream, a new, interactive TikTok live series that lets fans go inside the minds of their favorite artists. The first episode will premiere on the main @tiktok account Friday (April 2) at 4 p.m. PST/7 p.m. EST, on the same day Lovato’s new album,…Read More
Major League Baseball will ring in Opening Day of its 2021 season Thursday (April 1) with Major Fest, a six-hour livestream on the league’s Twitch channel. Esports broadcaster Jeff Eisenband will host Major Fest, which will begin at 12:45 p.m. EST Thursday. Special guests will join in throughout the day to discuss the top players…Read More
Online translation tools have helped us learn new languages, communicate across linguistic borders, and view foreign websites in our native tongue. But the artificial intelligence (AI) behind them is far from perfect, often replicating rather than rejecting the biases that exist within a language or a society. Such tools are especially vulnerable to gender stereotyping because some languages (such as English) don’t tend to gender nouns, while others (such as German) do. When translating from English to German, translation tools have to decide which gender to assign English words like “cleaner.” Overwhelmingly, the tools conform to the stereotype, opting for…
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Facebook is pulling the plug on Facebook Analytics June 30. The social network said in a Business Help Center post that up through June 30, users can still access reports, explore insights and export charts and tables. Data can be exported into a CSV file by clicking on the arrow in the top-right corner of…Read More
From virtual raves in Dracula’s castle to holograms allowing customers to attend virtual DJ sets to save shuttered bars and nightclubs, tequila flavored-beer brand Desperados has been on a learning curve of digital innovation. Over the last year, the Heineken-owned brand has followed others in learning how to overcome the physical restrictions on in-person events….Read More
As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Julian Duncan, CMO/SVP of Social Responsibility & Impact for Jacksonville Jaguars, shares a play on how to incorporate social responsibility into your brand’s DNA and core messaging through the metaphor of a sprint. Check out more plays from top CMOs and brand leaders here….Read More
The past year has led nationwide chain Pizza Hut to innovate across the board to keep consumers engaged while ensuring their safety. Between the release of a contactless order pickup system, fun brand partnerships and efforts to improve social and environmental impacts, Pizza Hut’s customer engagement efforts look completely different now than they did a…Read More
Recent events, such as the allegations of sexual assault made against a former member of David Dobrik’s Vlog Squad, have uncovered new measures that brands should be taking–ones that I predict we’ll be seeing a lot more frequently. Unfortunately, an influencer behaving in a negative way is nothing new. However, what the Dobrik case has…Read More
