Artificial intelligence has bested humans at chess, quiz shows and the Chinese game of Go, but does it have the kitchen chops to take on a star baker? A recent campaign for Mars-owned candy brand Maltesers pitted The Great British Bake Off winner Peter Sawkins against an AI designed by the Google Cloud team in…Read More
While there is still ample time left in the current school year, there is also ample time for marketers to begin preparing for the next school year, and Snap Inc. is providing them with resources to optimize for a hopeful return to in-person learning. Snap Thursday introduced a back-to-school hub with insights and research demonstrating…Read More
What happens when you take the adults out of Adult Swim? The network answered that question by unveiling a faux rebrand for April Fools’ Day, renaming itself as Adult Swim Jr. and featuring kid-friendly versions of its definitely-not-for-kids shows. Adult Swim has teamed with Wendy’s for its April Fools’ Day joke: in honor of Adult…Read More
This year and last, there have been plenty of naysayers warning against brands wading into April Fools’ Day prank territory, which is understandable given the rather intense anxiety the world’s been under. But a good joke is still a good joke, regardless of the world’s smoldering trash fires, and a few brands still know how…Read More
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! When organizations grow too big, you can feel the empathy dissipate. This is more clear from the outside than the inside. On the inside are people who mean well, but are also a part of the system. That’s why they have trouble realizing the influence and effect this system has on the world around it. But if…
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International financial services provider Allianz has hired creative digital company MediaMonks. The S4 Capital agency is currently seeking a global client lead based in Munich, who will run the team on the account. Neither Allianz nor MediaMonks commented on the partnership. In 2019, Allianz Insurance named The General Store as its agency of record across…Read More
With Covid-19 vaccinations rising, many consumers and automotive advertisers are now glancing at the global pandemic in their collective rearview mirrors and looking forward to open roads of possibility. Volkswagen thought its April Fools’ prank was destined for electric buzz. Instead, its amped-up communications revealing a new name stalled out with consumers, media and the…Read More
TLDR: Babbel Language Learning. 14 languages in a lifetime subscription. $199. The lowest price of the season. Nuff said. Over 10 million people around the world use the app. It’s logged an impressive 4.5 out of 5 star rating from almost 820,000 users in the Apple App and Google Play stores. Yet after years of hearing about Babbel and its asteroid-sized impact on the world of language learning. Also, many have still found a reason to put off their dreams of speaking in a non-native tongue. If you’re one of those who’s always found an excuse not to tackle learning…
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In the nearly galaxy M87, more than 50 million light years from Earth, a supermassive black hole feeds on vast clouds of gas and dust. Jets, more than 5,000 light years long, erupt from this enigmatic body six billion times more massive than the Sun. In 2019, the first detailed images ever recorded of the region around a black hole were released, showing a bright ring-like structure surrounding a dark void. A new study of this data uncovered secrets of the magnetic fields of black holes, showing the region around the supermassive black hole in M87 in unprecedented detail. These…
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Pigs might fly one day, but British online greetings card company Moonpig, which recently floated at a value of ?1.2 billion ($1.65 billion) has introduced some new mascots that will be staying firmly on the ground. In a new 30-second spot from creative agency Creature, the Moonpigs will represent different ideas featured in the online…Read More
