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Roku is expanding its measurement program, leaning into advanced advertising metrics as the streaming giant gears up for upfront season. Advertisers see streaming, especially on connected TV, as a cross between the best of traditional linear TV and digital. CTV lets advertisers run linear-like brand awareness campaigns, and it ideally allows advertisers to target specific…Read More

In the coming days, Grove Collaborative products will begin appearing on physical store shelves for the first time. Top line Launched in 2016 as a Certified B Corp, Grove Collaborative is an ecommerce platform that sells sustainable personal care goods and household essentials made with natural ingredients, including third-party brands such as Mrs. Meyer’s Clean…Read More

Time Magazine has gone beyond the crypto-curious. The publisher is accepting payment in the Bitcoin cryptocurrency for producing a video series this summer. The series, a partnership with digital currency asset management company Grayscale, will explain the murky crypto landscape. Top line Time has agreed to be paid in Bitcoin and will hold it on…Read More

One small step for robot, one giant leap for rotbotkind. Thanks to a partnership between autonomous delivery robot developers Nuro and Domino’s, the pizza chain everyone knows and loves, you can now get your cheesy inches brought to your door by an emotionless battery-powered robotic serf. Well, I say “you,” but in reality it’s only for a very small group of people… in a very specific location… on very specific days, that will be able to take advantage of this futuristic delivery option. In fact, the only people that will be able to get their pizza delivered by robot are…

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Singaporean tech giant Grab has agreed to go public through a SPAC (Special Purpose Acquisition Company) merger. It’ll merge with US-based Altimeter Growth Corp, backed by Altimeter Capital. According to a report from Reuters, through this deal, the firm would be valued at nearly $40 billion. Because of its varied offerings such as ride-hailing, digital payments, and food delivery, the company’s valuation has doubled in the last 18 months. The deal also brings a $4 billion-plus investment for Grab under PIPE (private investment in public equity). Altimeter Capital is leading that front with a $750 million contribution; other investors include BlackRock, Fidelity International, Janus Henderson…

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Computers are good at answering questions. What’s the shortest route from my house to Area 51? Is 8,675,309 a prime number? How many teaspoons in a tablespoon? For questions like these, they’ve got you covered. There are certain innocent-sounding questions, though, that computer scientists believe computers will never be able to answer – at least not within our lifetimes. These problems are the subject of the P versus NP question, which asks whether problems whose solutions can be checked quickly can also be solved quickly. P versus NP is such a fundamental question that either designing a fast algorithm for…

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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 7 New Super-Skills for a Post-Pandemic Marketer Professor and Adweek…Read More

Bank-focused advertising platform Cardlytics will acquire customer data platform Bridg in a stock-and-cash deal worth some $350 million, the company announced today. The buyout is the second for Cardlytics, following its March acquisition of Dosh, a firm that runs cashback offers for brands. The $275 million acquisition was the company’s first ever. In a statement,…Read More

Eugenie will be hosting a session on this topic at Boost on April 15th — along with SYLVAIN’s Managing Director, Sherry Rahmatian. Secure your ticket now. 2020 taught me how valuable it is to put purpose at the heart of decision-making. Even when the business is nose-diving. In fact, especially when the business is nose-diving.  For me and my colleagues at Uber the start of the pandemic last year was a moment of contrasts. On the one hand, our mobility business dropped by as much as 70% in a matter of days, while on the other the demand for our…

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It’s happening. Probably. Apple is planning to host an event on, April 20, where it might reveal new iPad Pros and (possibly??) its AirTags smart tracker. Take this with a pinch of salt though. This date doesn’t come from an Apple press release or invitation, instead it’s from Siri. The voice-activated assistant must’ve been a bit excited about the date (4/20 forever), sparked the blunt a bit too early, and spilled the beans to anyone who asked “when’s the next Apple event?” This was first noticed by MacRumors, but we also tried it out. Here’s what it says: Siri is…

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