Omnicom Group has reported an increase in net income of 11.5% year-on-year in its Q1 earnings for 2021, despite seeing its organic growth decline 1.8% over the first three months of the year. The holding company, which owns agency networks such as TBWA, BBDO and OMG, announced net income of $287.8 million compared to $258.1…Read More
Mother’s Day and Father’s Day 2021 are about reunions for many Snapchatters, with the extended availability of Covid-19 vaccines prompting plans to finally meet in person again. Surveys conducted by Snap Inc. found that 75% of Snapchat users plan to celebrate their parents or extended family on Mother’s Day and Father’s Day, with 81% believing…Read More
YouTube is growing its sponsorship program, YouTube Select, ahead of what is expected to be a busy NewFronts season. The expanded YouTube Select advertising line-up will now include a quarterly slate of sponsorship options tied to events like Mother’s Day in May and Black Music Month and Women’s History Month in June, as well as…Read More
The US Federal Trade Commission has issued a stark warning to companies using sexist and racist algorithms: hold yourself accountable — or the regulator will do it for you. An official blog post by staff attorney Elisa Jilson noted that the FTC Act prohibits the sale or use of racially biased algorithms. Jilson added that it’s illegal to use biased algorithms that lead to credit discrimination on the basis of race, color, religion, national origin, sex, marital status, age, or because a person receives public assistance. It’s important to hold yourself accountable for your algorithm’s performance. Our recommendations for transparency and independence can help…
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Generally, consumers tend to prefer to engage with content without advertisements, but some generations are more willing than others to shell out more dollars to avoid interruption. Research from Deloitte’s annual digital media trends study found that that 48% of Generation Z and 46% of millennials would rather pay to avoid ads on streaming video…Read More
Kohl’s revealed today a new partnership with Tommy Hilfiger to carry the brand’s menswear line in more than 600 of its roughly 1,100 stores in the U.S. and Kohls.com, beginning in the fall. According to the department store’s website, Kohl’s currently only sells Tommy Hilfiger fragrances. The continued evolution of Tommy Hilfiger It’s part of…Read More
Ramadan began April 12 and, to mark the occasion, Instagram released three new Ramadan stickers that users can place on their Stories posts. Our guide will show you how to use the Ramadan stickers in Instagram Stories. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Once you’ve taken or uploaded…Read More
Twitter is reining in the machines. The social network detailed its companywide Responsible Machine Learning initiative last week, saying that it is based on the following pillars: Taking responsibility for algorithmic decisions. Equity and fairness of outcomes. Transparency about decisions and how Twitter arrived at them. Enabling agency and algorithmic choice. Director of software engineering…Read More
Team USA represents more than the accolades they collect, and a new campaign–“We Are Team USA”–from the United States Olympic & Paralympic Committee (USOPC) highlights the diversity of athletes’ lives, showing them as “record-breakers” and “history-makers” as much as athletes, bakers, artists, musicians and activists. In the new spot, Team USA players speak in their…Read More
References to getting ripped at 4:20 p.m. and celebrating April 20 as a wake-and-bake holiday used to be strictly insider talk, exchanged with a knowing wink between hard-core cannabis fans. But there’s been a massive shift in the 50 years since the concept first sprang up among a group of Northern California teenagers: It’s not…Read More
