InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering
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Twenty-first century technologies such as robots, virtual reality (VR) and artificial intelligence (AI) are creeping into every corner of our social and emotional lives — hacking how we form friendships, build intimacy, fall in love and get off. In my recently-published book, I consider the possibilities, both terrifying and inspiring, offered by these “artificially intimate” technologies. On one hand, these tools can help deliver much-needed support. On the other, they risk increasing sexual inequality, and replacing precious in-person interaction with less-than-ideal substitutes. Three types of artificial intimacy At first mention of artificial intimacy, many people’s minds may jump straight to…
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Just a day after Clubhouse announced that it’s testing an Android version of its app in closed beta, Twitter said that its live audio product, called Spaces, is now available for anyone with more than 600 followers. So if you have more than 600 followers, you can host a Spaces session on Twitter’s iOS or Android app. But no matter how many followers you have, you can still tune in to different live conversations, and get a chance to speak if the moderators of a Space invite you to do so. The company’s reasoning behind opening up Spaces to folks…
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Ming-Chi Kuo, the usually-reliable Apple analyst, is at it again with another prediction years in advance. According to Kuo, Apple may be planning to release its foldable iPhone in 2023. As reported by MacRumors, Kuo claims that the foldable iPhone might sport an “8-inch QHD+ flexible OLED display.” Kuo estimates that the company expects to sell 15-20 million folding units in 2023 “based on Apple’s requested capacity plan.” Interestingly, Kuo notes that he expects Apple will adopt a fancier “silver nanowire” touchscreen because existing capacitive technology does not support more than one fold or rollable designs (Apple actually already used this…
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The ubiquitous Hotels.com spokesman, Captain Obvious, has already been to the future, where he’s sadly lost his hair. Now he’s traveling back in time–to the 1990s–where he stars as his hirsute former self in a video series that takes its cues from cringey classroom instructional videos, PSAs, after-school specials and cheesy sitcoms. Under the tagline,…Read More
“Enthusiastic caution” may be the most celebratory description for the current state of experiential marketing. Tugging at the imaginations of agencies and marketers is the idea that a backup plan and disaster preparedness must be baked into every program moving forward. The crisis mode that gripped performance marketing agencies and brands since March 2020 may…Read More
For the first time in years, David has a CCO in its flagship Miami office. Rafael Donato, a five-year veteran of David S?o Paulo, will now lead David’s creative operations in the U.S., a responsibility previously handled by David global CCO Pancho Cassis. Donato was most recently executive creative director. “This is a story of…Read More
Some 20,000 U.S. stores closed in 2020, and investment bank UBS projected another 80,000 will shutter through 2026. It may sound like the retail apocalypse is finally upon us, but there’s one important detail: When a retailer closes up shop, it isn’t necessarily permanent. In the past year, we’ve seen retailers like Century 21 and…Read More
As vaccines become more widely available across the U.S., people are testing the limits of what they’re comfortable with when it comes to activities they once took for granted. A retail rebound in March shows that people are venturing out for in-store shopping, which is especially convenient for stores that are counting on Mother’s Day…Read More
Of all the Americans who’ve eschewed air travel in favor of the charms of the train, perhaps none has been more loyal than a man nicknamed Amtrak Joe. Having lost his wife and daughter in an auto accident in 1972, he began commuting to his job in Washington on Amtrak–a 250-mile round trip from his…Read More
