One day is not enough, so Portal From Facebook is celebrating Mother’s Week with a new television spot, by hosting conversations with influencers and with a discount offer. Portal From Facebook The spot, “Rugby Hold,” illustrates how the video calling devices’ Smart Camera feature enables people to focus on what’s important–mother and baby–and not on…Read More
As part of the Adweek Sustainability Playbook, Kellogg VP and Chief Sustainability Officer Amy Senter shares her play on how to how the world’s leading cereal company is working closely on partnerships with farmers at the local level and NGOs to share their sustainability efforts and impact. THE CHALLENGE The Kellogg Company is the world’s…Read More
This article was originally published by Christopher Carey on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. The German city of Leipzig is set to gradually introduce a €365 (US$442) annual pass for public transport. From August 1, any resident in possession of a Leipzig Pass – a discounted travel card for those on low incomes – will be eligible to buy the €365 ticket, which provides unlimited access…
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After emphasizing the power of linear TV at its upfront presentation in March, A+E Networks focused on the other side of the spectrum in its NewFronts debut on Tuesday: The company emphasized the importance of marketers investing in its digital platforms as well. A+E Networks held its inaugural NewFronts presentation on Tuesday, after the Interactive…Read More
In its presentation at the 2021 IAB Digital NewFronts, Vevo made its case for the enduring power of highly-produced music videos in its pitch to brands and agencies. With the tagline “Music television like it was meant to be,” Vevo is trying to hearken back to the pre-reality TV days of MTV, and let advertisers…Read More
Campaigners today demanded that Spotify renounces a patent for speech recognition tech that recommends music based on someone’s “emotional state, gender, age, or accent.” The patent, which was granted on January 12, outlines a method of using audio signals picked up by a microphone to infer the user’s mood and social setting. It also details ways of identifying their age, accent, and gender by analyzing their voice. The campaigners say the tech is “dangerous, a violation of privacy and other human rights, and should not be implemented by Spotify or any other company.” [Read: 3 new technologies ecommerce brands can use to…
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It’s been called the unofficial drink of West Texas dive bars and house parties. Some describe it as a refreshing mashup of a Tom Collins and a margarita. But any way you mix ranch water–traditionally with some combination of tequila, bubbly water (preferably Topo Chico), fresh lime juice and a splash of simple syrup–it’s on…Read More
When it comes to setting goals, Alia Kemet, vice president of creative and digital marketing at McCormick & Company, prefers the large, uncomfortable and seemingly unattainable ones. “I do not believe in wimpy goal setting,” Kemet said during her appearance at Adweek’s Social Media Week. This philosophy has come in handy during the pandemic, a…Read More
Staying relevant in the workplace means having to constantly reinvent yourself and change with the times, and leaning too heavily on data is not the way forward. By using humanity, ideas and insights, marketers can thrive in this transformative time. That’s the view of former chief growth officer at Publicis Group Rishad Tobaccowala. Speaking at…Read More
More than ever before, YouTube is coming after linear TV advertising dollars. During the company’s 10th annual NewFronts event Tuesday afternoon, the video platform executives made it plain to marketers and media buyers that it was time to shift their marketing mix to streaming. In a star-studded presentation hosted by Hasan Minaj and featuring A-listers…Read More
