You can finally watch Quibi content the way it was never meant to be viewed–on the big screen–when those shows, now rebranded as Roku Originals, come to The Roku Channel on May 20. Not all of the 75 series Roku acquired from the short-lived Quibi in January will be immediately available on the platform. For…Read More
For years, NBCUniversal’s advertising and partnerships teams have talked about how well advertising works on consumers. This year, ahead of a busier and far more predictable upfront season than a year ago, the group is offering new ad formats that it hopes can also assist advertisers’ broadening needs. Ahead of the company’s Monday afternoon presentation…Read More
Communities around the country are slowly reopening, but the trauma of the past year’s global pandemic is likely to linger even as quarantine lifts, especially for young people whose anxiety levels skyrocketed under lockdown. Sandy Hook Promise, a nonprofit group with a mission to prevent school shootings, has created a new series of PSAs that…Read More
It’s been over five years in the making for Paul Ward as he takes on his new role as global chief executive of Havas Studios, a new production service from the advertising holding company formed in partnership with creative production agency Wellcom Worldwide. But the year-long pandemic has sharpened his view even more on the…Read More
To support Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, Google released a campaign to spark awareness and encourage participation around educational disruption experienced by children. Created by BBH as part of Google’s annual Global Lighthouse Partnership program, the campaign wants to drive action around…Read More
Digital marketing agencies weigh in on what to consider
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NASA’s been sharing a constant stream of content from the Ingenuity helicopter’s mission on Mars, and its latest offering is the most immersive yet. The space agency has released a 3D video of the tiny chopper’s third flight on the red planet, which took place on April 25. The images were captured by a pair of zoomable cameras attached to the mast of the Perseverance rover, which carried Ingenuity to Mars. The pictures were then beamed 173 million miles back to Earth, where NASA scientists engineers rendered the flight in 3D. [Read more: This dude drove an EV from the Netherlands to New Zealand…
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Reddit announced today it has rebranded its creative strategy team as KarmaLab, expanding the group’s purview as an “in-house creative strategy agency for advertisers” and making more of a concerted play for more cautious marketer budgets. The team will transition from an “RFP-based service” to a “proactive partner” for brands, said Will Cady who has…Read More
Are we alone in the universe? The famous SETI (Search for Extraterrestrial Intelligence) program has been trying to answer this question since 1959. American astronomer Carl Sagan, and many others, believed that other human-like civilizations must exist, and that we could communicate with them. But skeptics are not convinced, arguing the lack of evidence for such civilizations suggests they are exceedingly rare. But if other human-like civilizations are unlikely to exist, could there exist other forms of life – perhaps better suited than us to spread in the cosmos? And would it be possible for such lifeforms to communicate with…
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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Motherhood Remains One of the Most Controversial Topics in Advertising…Read More
