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The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. Following NBCUniversal’s Mark Marshall, next up is Marianne Gambelli, Fox’s…Read More

In October 2020, grocery retailer Kroger released an AI-powered digital assistant called Chefbot to help customers figure out what to do with the ingredients in their refrigerators and pantries before they go bad. That’s in part because Kroger data shows the average customer wastes 500 pounds of food–totaling $1,800–every year. About six months after Chefbot’s…Read More

Snap Inc. took care of its creators during its Snap Partner Summit Thursday, taking the wraps off several new tools and workflows that will enable them to continue to thrive on its platform. New standalone application Story Studio provides a suite of editing tools that enable creators to produce professional content for mobile, on mobile,…Read More

Snap Inc. has been stressing for over three years now that it is a camera company. Hammering that point home on Thursday, it unveiled a raft of new ways for brands and creators to take full advantage of its camera at its Snap Partner Summit, including updated commerce capabilities and the ability to virtually try…Read More

As advertisers grapple with the looming death of the cookie, marking the end of an era of easily trackable data for marketers, Apple continues to highlight the ways in which it’s already helping consumers guard their privacy. The brand’s newest spot, “Tracked,” highlights the iPhone’s App Tracking Transparency tool, which lets you opt out of…Read More

McDonald’s U.S. announced today that it will increase the portion of its advertising spend that goes to diverse-owned creators by more than double over the next four years. Top line By 2024, the fast-food giant has committed to increasing its spend with Asian Pacific American, Black, Hispanic, LGBTQ+ and women-owned media companies, production houses and…Read More

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, My/Mochi Managing Director and CMO Russell Barnett shares how the ice cream brand pivoted its biggest celebration into an engaging digital campaign during the pandemic that generated social buzz and billions of earned media impressions. Check out more plays from top CMOs…Read More

Angelic Vendette is the Vice President and Head of Marketing at Alo Yoga. She was formerly Head of Social Media Marketing and Influencers of Stitch Fix. As part of the CMO Reboot Playbook: Authentically Connecting With Community, Angelic dives into why inclusivity and diverse representation were crucial for growing and engaging their Stitch Fix community….Read More

In 2017, Twitter paused its account verification process after a controversy involving a white supremacist account. The company is now officially opening up a feature to apply for verification through a form. This comes after a phase of feedback and the introduction of a new policy for verification last year. The social network will verify accounts belonging to six categories: government; companies, brands, and organizations; news organizations and journalists; entertainment; sports and gaming; activists, organizers, and other influential individuals. Once this feature rolls out, you can start the verification process by heading to Settings > Account Verification. Since this is…

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Twitter‘s rolling out its new verification process starting today. Apart from this, the company also shared that it’s planning to introduce a new label for a special type of accounts: bots. The social network has a ton of bots that tweet out information or colorize your black and white photos. The company said that it wants to mark some of these useful and non-harmful automated accounts with a label. The profile of these accounts will look something like this: How Twitter will mark profiles of automated accounts with a special label. The label shows the owner or the maker of…

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