The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. First up is Mark Marshall, president, advertising and client partnerships,…Read More
What happens when you land your dream job but it turns out to be anything but? Friends, career consultants, and the media inundate us with a constant barrage of advice telling us to follow our dreams, find our bliss or pursue our passions in our professional lives. Yet this kind of advice is not always easily followed. Even when it’s heeded, the advice can come with downsides, especially when it turns out that those aforementioned passions involve jobs with routine, day-to-day tasks that people are less than passionate about. In short, work is often hard work. We’re told to follow…
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Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! When you’re working with other people, there’s always going to be some moments of friction. Somebody’s tone or off-hand comment might sound like an attack to you, whether they meant to or not. Those moments make work frustrating, so it’s best to find a way to clear the air and move on. In my experience, the fastest…
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This article was originally published by Christopher Carey on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. Hawaii’s state capital Honolulu is cutting back services on its Biki bike-share scheme after sustaining huge financial losses during the pandemic. In 2019, the program registered 1.4 million rides, but the pandemic has cut ridership figures in half. Of the 130 docking stations currently in operation, 40-50 are now facing closure. Bikeshare…
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Pent-up demand. Making up for lost time. Return to the “new normal.” There will be revenge spend. Whatever we call the next phase of consumer behavior, we have to consider the interesting and exciting trends forged from the challenges of the past year as we shape our marketing strategies for the future. What changed In…Read More
We always wrap our upfronts week coverage by rounding up the week’s most memorable moments, but given just how much has transpired during the past few days, it was clear that this year warranted a more substantial look back. That’s why we’re also chronicling upfronts week’s biggest winners and losers. No, we’re not talking about…Read More
Another upfronts week is in the books. But before you shift your focus to upfront negotiations, let’s take another look back at the week’s most memorable moments, from the shocking (who saw that merger coming?) to the scathing (Jimmy Kimmel’s annual upfront roast), compiled by the Adweek TV team. If you missed any of our…Read More
Fragrance brand Paco Rabanne is targeting younger consumers with a new positioning and communications strategy to launch in the U.K., partnering up with Vice’s music and culture platform Noisey. Created by Impero, the repositioning will aim to expand its a younger following for its fragrances in Britain, with a focus around its best-selling “Million” range….Read More
The Seedstars World Competition, the biggest global event for startups from emerging markets, is now live! Watch it here: The tech entrepreneurship scene is largely dominated by Western startup stories, unicorns with unbelievable valuations and highly charismatic founders. What about the rest of the world? More than 85% of the world’s population lives in so-called developing countries, or what we refer to as emerging markets. Emerging because they carry deep historical burdens that have, in the past, prevented them from competing on a global level with international powers. But they now have immense potential to lead the future of our planet. That’s why…
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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King and Taco Bell Keep the Poultry Wars Simmering…Read More
