Weeks After Nixing Free Bags, Southwest Throws a Street Party Over Assigned Seats
The new ad tries a vibe shift that recalls the airline’s glory days.Read More
Creatives Predict Less Hype in AI Talk at Cannes
Agency leaders from VML, VCCP, Mother LA, Gale, Grey, and Movers+Shakers share their predictions for the themes, trends, and standout work at this year’s Cannes Lions Festival.Read More
What CMOs Really Want From Cannes This Year
As the industry convenes at the 2025 Cannes Lions Festival of Creativity, marketing executives want conversations on the ground to go beyond buzzwords. AI and its role in shaping storytelling […]Read More
Will Creators Be the Future of Cannes Creativity?
In this risk-averse environment, high-quality but safer work can meet brand needs and even win top awards, but that won’t push creative boundaries.Read More
TikTok Extends Gen AI Tools to WPP Open, Adobe Express
TikTok has unveiled a slate of AI tools designed to automate creative production. They’ll not only live natively on TikTok but will also be integrated within Adobe Express and WPP Open for marketers’ use. Read More
Cannes Lions Award Submissions Remain Flat in 2025
Submissions from independent agencies grew 18%.Read More
Amazon Advertisers Can Now Measure How Livestreamed Broadcasts Drive Sales
Brands can retarget people who have watched a creator’s stream.Read More
Advertisers Can Soon Target CVS Shoppers on Reddit
A clean room partnership will help brands track sales.Read More
PayPal Debuts Shoppable Ads for Publisher Sites
The new ad format aims to engage consumers as AI is eating into retailers’ traffic.Read More
Havas Puts Neurodivergent Creatives Center Stage at Cannes Lions
Havas launched its “Beyond the Brief” campaign at Cannes Lions to champion neurodivergent creativity and push for systemic change across the ad industry.Read More