Stagwell Launches Unreasonable Studios, Merging Three Production Shops Into One
Stagwell has launched Unreasonable Studios, a new production company to deliver everything from social content to feature films for global brands.Read More
Apple’s Tor Myhren Says ‘AI Will Not Save Us’ in Rallying Cry for Human Creativity
At Cannes Lions, Apple marketing leader Tor Myrhen made a case for human creativity as the industry’s savior.Read More
Roku Names James Kelm VP of Product, Advertising and Media
James Kelm joins Roku from Nextdoor, where he was chief product officer.Read More
Tegna Expands Station Reach Through Streaming AM Newscasts
It said it “has dedicated 7-9 a.m. streaming programming to meet increased demand for local coverage on connected TV platforms.”Read More
LA Chopper Pilot Goes Off Script During No Kings Protest, Reveals Love of Bourbon
Stu Mundel told viewers about his separation from his wife and his feelings for bourbon while the station streamed his coverage to its YouTube channel. Read More
Next Is Now Gives Women’s Basketball Docuseries a Date and Brand Backers
DoorDash and Uncrustables sign on as sponsors for Fastest Six Weeks, launching on Roku and YouTube.Read More
Noemy Sanchez Leaving Texas to Join WATE in Tennessee
Sanchez is heading to Tennessee to join WATE in Knoxville as a morning news anchor.Read More
Orange cars
In a given neighborhood, just about all the cars are the same.
There are few that are pink, orange or purple, for example.
There’s nothing inherently wrong with those frequencies of light. Nothing that modern paint technology can’t deliver, nothing that offends the rods and cones of our eyes.
It’s because the color of the car we choose tells a story. A story about our cultural awareness, status and attitude, for example.
And if something as benign and random as a color tells a story, just imagine what the other choices we make say about us.
We send signals with every choice we make.
Amazon and Roku Unite to Target 80M Authenticated Households
The partnership provides Amazon with Roku’s scale and Roku with Amazon’s dataRead More
Netflix Expands Ad Buying Access Through Yahoo DSP
Yahoo DSP joins The Trade Desk, Google Display and Video 360, and Microsoft as Netflix’s programmatic partners.Read More