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As advertising gets incrementally more progressive, fitting depictions of motherhood–breastfeeding, in particular–remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the years, despite the public’s increasing support toward mothers who feed in public. But recent campaigns from Nike, Frida Mom and Tommee Tippee indicate an energy…Read More

Let’s be honest: Most major brands haven’t maintained a consistent-enough relationship with LGBTQ+ communities to survive Pride Month without some level of scrutiny. More often than not, “rainbow washing”–that is, the act of deploying Pride-themed versions of their products and marketing without substantially engaging queer communities–tends to be the minimal-effort route that too many brands…Read More

Google showed us a dream of wearing AR-powered spectacles everywhere with Google Glasses, but that didn’t last. Now with many companies — including Apple — working on consumer-facing AR glasses, we will soon get to experience augmented applications. While these glasses are few months to a few years away, developers will need to start thinking about what applications they might build for the new hardware. Currently, most AR developers rely on Google’s AR Core or Apple’s ARKit to build applications that live on phones and tablets. In this story, we’ll take a look at what applications we’ll first see on these…

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NASA is returning to Venus for the first time in over 30 years to study how Earth’s sister planet became uninhabitable. The space agency has selected two new missions to Venus that are expected to launch between 2028 and 2030. They will study why a planet with a similar mass, size, and composition to our own turned into a blazing hellhole, while Earth became fractionally more hospitable. The first mission, named Davinci+, will analyze Venus’ dense atmosphere and determine whether it ever had an ocean. It will also take pictures of geologic features known as tesserae, which NASA believes could be similar to…

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The National Hockey League is accepting applications through July 2 for the third class of youth advisory board NHL Power Players. The initiative began in 2019, and it will bring 25 hockey fans between the ages of 13 and 17 from across Canada and the U.S. together to advise the league on hockey-related topics that…Read More

Wavemaker U.K.’s chief growth officer Mu Ali left the media business after two-and-a-half years. Ali, who joined the WPP media agency at the start of 2019 from Publicis Media, where he was business development director, left on June 2. He posted a message to Linkedin thanking colleagues, including chief operating officer Anna Hickey and U.K….Read More

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Dorothy Hui of Sony Music UK shares examples from the music industry of adapting to new media landscapes and pursuing authentic audience engagement. Below, in her own words, she discusses…Read More

Few companies stand to benefit from the sale of non-fungible tokens, or NFTs, more than brand management firm Authentic Brands Group. That’s because ABG owns a broad portfolio of brands, including A-list celebrity likenesses including Marilyn Monroe, Elvis Presley and Shaquille O’Neal. “NFTs are something that we were watching and looking at, but, like most…Read More

Coca-Cola began a year-long campaign across Africa to promote the feeling of joy and the positive energy the soft drink can bring to consumers. Coke’s ad pans in on a girl working in an internet caf?. After getting annoyed by the poor connection speed, she begins to dance euphorically on the tables in response to…Read More

Out of Home media planning and buying agency Kinetic France has formed a partnership with Hivestack, a programmatic digital out of home (DOOH) business, to offer a new solution to the French market. The programmatic DOOH partnership, run by Kinetic France’s subsidiary Screenbase, will run across around 15,000 premium digital screens across the country. Kinetic…Read More