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During Univision’s “Grow With Us”-themed upfront presentation last month, the company invited marketers along for the ride during its transformative year, which includes new owners, new leadership, a fledgling streaming service and an upcoming merger. And as Univision becomes the latest media company to complete its upfront talks, the company did indeed convince several new…Read More

Last year, Molson Coors-owned Belgium ale Blue Moon released its first light beer, LightSky, as it expanded its portfolio range. The brand will see its first national campaign run this summer. Produced by Adam&EveDDB, the campaign will focus on sporting events such as the forthcoming Olympics and will run during baseball events such as the…Read More

Glossier was established in 2014 with a mission to democratize the beauty industry. At a time when top brands primarily parked themselves in elite department stores and lacked presence on social media, Glossier wanted to facilitate an online makeup economy. Now it’s 2021, and people want to do stuff in person again, so the digital-first…Read More

Six years after the first Prime Day, Amazon’s annual summer sale spurs brand marketers to spend more on the platform to get in front of shoppers looking for deals, but its influence is growing. In addition to driving copycat sales, Prime Day is also now impacting ad spend on other retail media networks. Amazon, the…Read More

Adweek’s Brand Genius is back. The annual awards salute the best and brightest executives working in marketing today–but we need your help finding them. Here’s what makes a Brand Genius nominee: They have played a key leadership role in developing and/or growing a brand, including introducing a new product, revamping an existing one or guiding…Read More

As the pandemic wanes, the health of the planet remains top of mind for both consumers and brands. Despite the grounding of planes, drastically reduced commutes and closed businesses, carbon dioxide reached record levels in the atmosphere in 2020–demonstrating the difficulties on the road ahead. More big brands are making net-zero emissions promises, including Unilever’s…Read More

After someone creates a fundraiser on Instagram, the fundraiser will run for 30 days. However, its creator has the option to extend the fundraiser to give users more time to donate. Here’s how to extend a fundraiser in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1:…Read More

Jose Gaztelu joined Nextdoor as head of international, tasked with leading the neighborhood social network’s efforts to grow its global presence and portfolio. Nextdoor is currently available in 11 countries: Australia, Canada, Denmark, France, Germany, Italy, the Netherlands, Spain, Sweden, the U.K. and the U.S. Gaztelu had been chief commercial officer at Domestika through January,…Read More

After cracking the codes on text messages, emojis, GIFs, and video, a new–but actually old–player is emerging as a marketing must: audio. From Clubhouse, with more than 8 million downloads, to Twitter’s recent experimentation with Spaces and Facebook’s tests of its own Rooms, the opportunities for leveraging audio marketing are going to keep getting more…Read More

At the end of March, Univision took the wraps off PrendeTV, the company’s free, ad-supported streaming service aimed at super-serving Spanish-language programming fans in the U.S. Now the company is planning to roll out a new unified streaming service that will include a new subscription tier on top of an expanded free tier, anchored by…Read More