Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did? In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective. What Is Zero-Click-Everything and […]
Here’s a summary from a book industry newsflash about what’s selling right now: Dystopia, Dark Romance, Dark Literary, Horror, Paranormal, True Crime, Alternative Histories, Decline of Democracy, Humor, Digital Wellness, Cozy & Cute, and Escapism.
Setting aside just how long it takes to bring a book (or just about anything more important than an instagram post) to market, it’s pretty clear that this list, and any list, contradicts itself.
Look closely enough or in a short enough window of time, and all you will see is turbulence. Turbulence is the chaos around the edges, the noise without signal.
The problem with snipe hunting (it’s a real creature, it turns out) is that it distracts you from the real work to be done.
A useful north star: Work that matters for people who care.
We need to figure out who the people are. What they care about. What would matter. To them. Not to everyone. To them.
And then we need to earn enrollment, trust and attention. Build a foundation, with consistency and persistence.
That’s impossible if you’re also hunting snipes.
Chasing snipes comes with a sort of deniability. It’s obvious that there are fast-moving snipes, and they’re successful as well. Of course you’re chasing them.
On the other hand, when we make a commitment to find our people and to contribute in a meaningful way, we’re on the hook. If it doesn’t work, there’s no convenient snipe to blame.
Minneapolis-based research and consultancy firm Magid is courting agencies with a new executive hire: Alec Bardzik joins the firm as senior vice president of brand and agency strategy, a newly […]Read More
ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for campaign management, ad platform integration, and real-time attribution.Read More
