Air travelers appear ready to once again take the interminable concourse walk to purchase a snack or drink using their bank’s debit or credit card. Or, they may settle into one of the exclusive airline clubs that have recently reopened at major hubs to check their account balance via their mobile apps. No matter the…Read More
Self-driving car startup Aurora is ready to go public in a reverse merger with Reinvent Technology Partners Y, a special acquisition company (SPAC). The merger will give Aurora an infusion of cash to develop autonomous trucks and, later, self-driving passenger cars. Going public is not the norm for companies that don’t have a working and profitable business model. And what makes Aurora’s reverse IPO even more odd is that it comes at a time that the self-driving car industry is struggling with missed deadlines, shuttered projects, unsettled technical challenges, growing cash-burn rates, and loss of public trust. The race to…
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Accenture Interactive has made its first Italian-based acquisition with the commerce boutique fashion and luxury specialist Openmind. The acquisition of the Monza-located business will aim to strengthen Accenture Interactive’s offer of cloud-based commerce experiences at scale, as demand grows from clients seeking to enhance their digital touchpoints to consumers. Openmind offers a multidisciplinary consulting service…Read More
While billionaires battle to dominate the nascent suborbital tourism industry, the satellite-internet space race is also heating up. Amazon’s Project Kuiper, SpaceX’s Starlink, and Softbank-backed OneWeb now have another challenger in the competition to deliver fast, low-latency internet from space: Immarsat. The UK-based firm plans to launch a network of low-earth-orbit satellites that will provide next-generation 5G services, Bloomberg reports. “It brings multiple network elements together into harmony, into a single unified network,” Immarsat CEO Rajeev Suri told the news outlet. “No other company has anything like it.” The launch of the new satellites isn’t imminent, however. They’re not expected to…
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“Do you ever spend your entire business trip counting the days that separate you from vacation? Not in Milano!” a voiceover declares in an ad from the tourism body for Milan. Created by We Are Social Italy, the campaign for Milano & Partners and YesMilano boasts of Milan’s rich cultural heritage and easy-going lifestyle and…Read More
The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it’s expected to continue as the world returns…Read More
In my mind, there are two brands operating at the top of the ebike game: VanMoof and Cowboy. I’m a big fan of both, but, with the Cowboy 4, the company may have just edged ahead. Recently, I had the pleasure of riding the Cowboy 4 and Cowboy 4 ST for about a week — and damn, I was impressed. Long story short, the Cowboy 4 is an excellent iterative upgrade. The company ironed out many of the issues with the Cowboy 2 and 3, and created a truly exceptional ebike. So, without further ado, here’s the Cowboy 4 review.…
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Last October, five months after Spotify acquired Joe Rogan’s podcast, several employees protested against the show’s transphobic nature. There was even more controversy after Rogan hosted an episode with Alex Jones, whose InfoWars podcast was banned by Facebook and Apple. Spotify has mostly diverted the questions about the podcasts’ content — until now. In an interview with Axios, CEO Daniel Ek, said that the company exercises no editorial control over its creators: We have a lot of really well-paid rappers on Spotify too, that make tens of millions of dollars, if not more, each year from Spotify. And we don’t…
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Make the announcement louder. Make the logo bigger. Yell. Call more people on the phone to sell them an extended warranty. Send more emails. Hustle harder.
None of it works.
The problem with the fountain isn’t that they didn’t make a big enough sign. The problem is that the fountain itself is poorly designed. It’s an attractive nuisance, a dangerous thing to put in the middle of a boring courtyard. The sides invite sitting and standing, and the height beckons people to walk in and around it. And the consistent cues of its design aren’t going to be undone by an ugly, intrusive sign, even one in red with ALL CAPS.
And louder and more persistent PA announcements aren’t going to help if the situation people are in has lulled them into not listening.
And a bigger logo isn’t going to get someone to care about your company if the product and your story don’t resonate with them.
Insisting on a bigger interruption is lazy. It’s lazy because if you really cared about solving the problem, you’d change the situation, not yell about it.
If you get the design right, you can whisper instead.
British agency membership body the Institute of the Practitioners of Advertising (IPA) has a recently installed president, and in Julian Douglas they have someone who is straight speaking and realistic about the issues ahead following the impact of the pandemic. More importantly, Douglas is also vocal in the continuing battle to stamp out sexual assault…Read More
