Who doesn’t love the smell of a bus shelter? It’s surely one of the many pleasures of taking public transportation. Ok, that is complete sarcasm, but Hendrick’s Gin has been changing the odor of several across the U.K. to encourage commuters to escape their everyday surroundings. The experiential takeovers will appear in London, Manchester, Brighton,…Read More
Architectural Digest wants to help its readers turn their house into a home page. The Cond? Nast property announced this morning the launch of its new do-it-yourself-focused vertical, called AD It Yourself, equipping readers with all they need to tackle the home renovation projects of their dreams. “This is a really logical time to launch…Read More
While viewers of the Olympics watch in awe, wondering what it takes for a person to become an elite athlete, Burger King demands an answer to another more pressing question: why do athletes always bite their medals? The fast-food brand has a guess: perhaps the Olympians wish the medal was a Whopper. They must get…Read More
On Tuesday, Ford announced the development of Ford Ion Park, the company’s new collaborative learning laboratory, which will focus on the research and production of EV battery cells. The automaker will establish Ion Park in Romulus, Michigan, realizing the 2010 commitment to make its home state Ford’s center of excellence for EVs. “The new lab will help Ford speed up the battery development process to deliver even more capable, affordable batteries,” said Anand Sankaran, the Park’s director. To accomplish this mission, Ion Park will focus on optimizing all aspects of the battery value chain, from mining to recycling. The research…
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What do Alicia Keys, Elvis Presley and Florence Foster Jenkins (played by Meryl Streep) all have in common? Not very much in all probability, but they do feature in a campaign to promote European public service broadcaster Arte’s summer programming line up. KesselsKramer Having been appointed as Arte’s Germany’s agency of record, KesselsKramer will be…Read More
Each year, Adweek invites female founders and leaders from the media, technology and marketing spaces to discuss the state of equality and the power of female leadership at our Women Trailblazers summit. This year’s event was held virtually on July 14, featuring notable speakers such as The Female Quotient’s Shelley Zalis, Wheels Up’s Stephanie Chung,…Read More
Digital media measurement, data and analytics provider DoubleVerify rang in Wednesday with a trio of updates: offering its Brand Safety Floor as a turnkey option, extending its Brand Suitability Tiers to YouTube and rolling out a new brand suitability tiered category, “Death and Injury.” The company debuted Brand Suitability Tiers for advertisers and publishers in…Read More
You try to use your credit card, but it doesn’t work. In fact, no one’s credit card works. You try to go to some news sites to find out why, but you can’t access any of those, either. Neither can anyone else. Panic-buying ensues. People empty ATMs of cash. This kind of catastrophic pan-internet meltdown is more likely than most people realize. I direct the Internet Atlas Project at the University of California, Berkeley. Our goal is to shine a light on long-term risks to the internet. We produce indicators of weak points and bottlenecks that threaten the internet’s stability.…
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There’s nothing like Reddit for the holidays. Reddit Wednesday unwrapped its Reddit Holiday Hub, a single destination for advertisers and marketers to begin planning for the key holiday shopping season with insights and resources based on the behaviors of the platform’s 52 million daily active users. The microsite offers downloadable assets including: holiday shopping and…Read More
Despite the coronavirus pandemic, big tech companies haven’t stopped making massive piles of money. Apple announced its earnings for the April-June time period last night, and the $2 trillion company had another record quarter on its books. Here’s what we learned from it: 1. This was Apple’s most profitable spring quarter What’s an Apple quarterly result with the words “the most profitable quarter ever” in some context? Apple earned $81.6 billion in revenue (up 36% year-on-year), and recorded $21.7 billion profit. These numbers make it the most successful April-June quarter in the company’s history. 2. The iPhone 12 is a hit (and other…
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