Out of Home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period….Read More
What: A recent South African Social Listening survey found that conversations online evoked memories emotions and nostalgia about food, this insight led to the “Choose Me or Lose Me” campaign by Simba. The chip brand has recently been on a mission to establish tribes for the various flavours they offer, first doing so with their Sounds of Flavour campaign in 2020. They now want to capitalise on that nostalgia and create the “Tribes” for three of their classic flavours, Salt & Vinegar, Tomato Sauce and Cheese & Onion with their #SaveYourFlava campaign.
How: USSD, that’s it. It’s done through USSD. Kidding… USSD is the entry mechanic with the participants asked to dial the USSD number on pack and follow the prompts, to vote for their flavour. In all fairness it is likely more than that, we assume with the initial campaign insight being informed by Social Listening that this is also being used to measure the talkability online. They also used Influencers, namely JSomething from Micasa and Nadia Jaftha as the Tribe Leaders for some of the flavours albeit the influencer efforts were minimal with 1 feed Instagram post each and stories mentions at the start of the campaign.
Why: We believe the core reason for the campaign was to feed off the nostalgic conversations to drive brand relevance and establish the online “tribes” for each flavour. There could still be a tie to purchase to vote and ultimately that the least purchased flavour does get the axe… but we doubt it. The campaign seems to have fallen flat in recent weeks, following a few negative comments initially with consumers upset that their favourite flavour might no longer be available.
Facebook released a Campaign Ideas Generator to help small and midsized businesses kick-start their marketing efforts on the social network and Instagram. The tool provides campaign ideas, premade assets and resources that are specific to the needs of SMBs. The process starts with selecting a business type, after which the tool will suggest campaign data,…Read More
One of the absolute best developments to come out of the tech industry’s intense efforts to create artificial intelligence is how much more knowledge we’ve gained about the brain, including cognitive impairments. That knowledge has splintered off into any number of applications, including one that can significantly improve your quality of life. If you’ve been struggling with brain fog, memory, short attention span and more, then an affordable one year subscription to NeuroNation Brain Training could be exactly what you need. The NeuroNation app provides customized, scientifically designed exercises that can strengthen your brain functions in multiple different ways. They…
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We already give away so much of our data freely to the companies we deal with that we are vulnerable if their security is breached. And, unfortunately, that is happening way too often. So it is really in our best interests if we do the most we can to protect ourselves on our own personal computers and mobile devices. Thankfully, a lifetime subscription to KeepSolid VPN Unlimited lets us just permanently turn that worrisome task over to those who are far more qualified to handle it. KeepSolid VPN keeps you safe with military-grade AES 256-bit encryption, including a kill switch,…
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What: Ees aka Eric Sell aka Mr Namflava hits us with the “Best Combination”. Not only did the Namibian musician recently premiere his new song and video “Best Combination” but the video was tied to a campaign where the lucky person or persons could win 0.75 Bitcoin (at the time of writing N$500k).
How: The music video very tastefully done in a game animation style features Ees as the hero character saving the Princess but that’s not the juicy part, neither is the catchy beat or the subtle not so subtle Wuma energy drink placement. No… the best part is the competition! The song and video premiered with the “Game Changer Hunt”, a treasure hunt to discover the 12 word password or Bitcoin wallet key where the prize is kept. In the video there are clues and codes that need to be deciphered that redirect participants to other websites to uncover more clues to find all 12 words. A massive undertaking for any individual and here’s where they managed to build in one of our favourite pieces of the campaign.
Collaboration! The treasure hunt team know that finding all the clues and deciphering them is a hard task, that’s why community collaboration is encouraged, doing so by funnelling participants to a dedicated Reddit thread. A channel currently unutilised by any of our brands but is centred around community, think of it as Facebook Groups but less toxic and more nerdy. In the Reddit thread those that have been smart enough have shared their progress and asked for other community members to verify and team up – a principle often adopted in the Crypto community.
Check the video below for a breakdown of the competition.
Why: There are a good few reasons why this campaign exists and this is also why we particularly love it. Video views of the music video are the first and most important factor for the musician, driving up the views as the primary entry point for any competition participant to find the first clue. In addition to that the competition also has a cause tied to it with a request for the winner(s) to donate 25% of the winnings to an environmental cause in Namibia. A cause that will be voted on by the Reddit community.
Results: At the time of writing the music video had 67k views and 140 comments, but we’re more excited about the Reddit community, currently at 427 members, to see the engagement there and ultimately to see which environmental cause gets the vote and how much the Reddit community ends up contributing. Look out for a post campaign synopsis, where we’ll try and get the man himself to tell us how it went.
Check out the full campaign here -> Ees Game Changer
Can we find alien technology? That is the ambitious goal of the Galileo Project, launched this week by Harvard astrophysicist Avi Loeb with substantial private financial backing. The project is far from the first attempt to detect signs of civilizations beyond Earth. Loeb has been criticized in the past for his dismissive approach to previous efforts to find extraterrestrial life and his argument that an alien artifact passed through our solar system in 2017. So why do Loeb and his collaborators think they have a chance of finding something where others have failed? There are three triggers that suggest they…
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BlackBerry is a name that will probably be forever associated with smartphones, but the company has been branching out in unexpected ways since it killed its phone business back in 2016. Specifically, it has been focusing on software development and, in fact, many cars on the market are using BlackBerry’s QNX platform for ADAS. As per the firm, its platform is especially useful to EV makers, who are building their vehicles with advanced driver assistance systems and enhanced automated features. BlackBerry’s first tech feature: QNX What it’s for: Its main role is to make sense of the EV data firehose,…
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Or just read more coverage about: Blackberry
Snap Inc. kicked off its largest global marketing campaign to date, “Open Your Snapchat,” aimed at showcasing how the application’s camera opens the door to activities including connecting with culture, ecommerce and engaging with friends and family. The backbone of the campaign is a host of digital and out-of-home placements that will include Snapcodes providing…Read More
Air travelers appear ready to once again take the interminable concourse walk to purchase a snack or drink using their bank’s debit or credit card. Or, they may settle into one of the exclusive airline clubs that have recently reopened at major hubs to check their account balance via their mobile apps. No matter the…Read More
